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Boosting Holiday Sales with Twitter, Facebook, and Pinterest

by Article by Rachel Begg Rachel Begg | December 20, 2013 at 1:51 PM

You already know that maintaining a strong online presence is essential to your company’s success, and the holiday season is the best time of year to capitalize on consumer shopping trends. However, relying on your website alone isn’t enough to attract the attention of leads and generate profit. Boosting holiday sales with Twitter, Facebook, and Pinterest is a necessary component of any marketing campaign, so you need to use social media tools wisely to drive traffic to your virtual door.Boosting Holiday Sales with Twitter, Facebook, and Pinterest

Take Facebook to the Next Level

Even if you’ve already created a profile and have a few “Likes,” you’re not taking advantage of all the capabilities on Facebook for your business. The content you post here is just as important as that which you put on blogs, and tying the two together is even more key. You can incorporate video from YouTube, especially if you’ve created a channel for your business. Facebook is also a great spot to enter information that’s entertaining or educational for your customers, such as upcoming events, market trends or new product releases.
Once you've mastered the basics on Facebook, you might consider purchasing ads to further increase your company's online visibility and brand. The ads are useful because they're able to target the right audience for your business, simply by filtering through user habits, friends and likes.

Twitter’s Not Just for Teens Anymore

Once considered a way for teens and “tweens” to communicate with each other, Twitter has leapt to the forefront as a marketing tool for business. It enables you to stay in touch with your followers and post micro-bursts of useful information about your industry, as well as tell the story of your company. Through these Tweets, you increase your followers’ trust, which can eventually turn customers into leads and convert sales.
Twitter also features ads for purchase, which are focused in a fashion similar to Facebook. You're able to concentrate on potential customers by identifying who they're following and who follow them.

Pinterest Makes Your Pictures Worth a Million Words

Boosting holiday sales with Twitter, Facebook, and Pinterest is the marketing trifecta when you’re able to use pictures to convey information about your company and show off its products. Businesses use Pinterest as a fun way to post educational or entertaining photos that tell a story for their followers. You can increase your brand by establishing your company’s authority and demonstrating expertise in your industry.
Creating several boards focusing on sub-topics extends your company's reach, especially when you join Group Boards. These tools allow you to collaborate with other Pinterest users on areas of common interest, which exposes your company to more potential customers.

Boosting holiday sales with Twitter, Facebook, and Pinterest is easy once you understand the basic operations and features of these social media giants. You’ll experience even more success once you master the more advanced capabilities of the sites. It’s important to recognize that online marketing continues to press forward, and you don’t want your company to be left behind. Don't let your social media frost over during the holidays, keep posting but don't spam!