Here's a look at what's in this edition of Impulse Insights

• Post-INBOUND product updates
• Radical candor > "brutal honesty"
• Jay Schwedelson's new show
• Google benchmarks for 2023

Hey again my friend!

The team is back from #INBOUND23 and mostly recovered. What a week! Lots of product updates, many conversations, and some new friends... it was something to behold. 

Speaking of... this is the 100th edition of Impulse Insights! Thank you for being a gracious reader of our newsletter. Hopefully, you keep finding value (and maybe a little fun) in each new "episode." If you do, please invite others! 

Ok. Ok. What's next?

Something a little different: Highlighting #INBOUND23

A few members of the Impulse Creative team spent a week in Boston for INBOUND, including our very Molly Rigatti.

Molly took the stage for a deep dive on Solution Selling. Curious? We got you.

Solution Selling: The Mindset, The Processes, The Results

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WHAT WE'RE
TEACHING

Team Takeaways from INBOUND23

Every year, HubSpot brings together thought leaders from sales, marketing, customer success, and more for the INBOUND event.

And every year there's so much to take in; it's difficult to process. So, we've put together some thoughts in one place from the team who went. Enjoy!

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WHAT WE'RE
READING

All the New HubSpot Features

We could spend days rehashing all the new HubSpot features. After all, it's what they do at their event. 😂 Instead, we'll share where you can find information on new features like:

• AI Assistant
• Campaign Assistant
• The Reimagined Sales Hub

Kim Scott: Radical Candor

Kim Scott spoke at #INBOUND23 and while her book Radical Candor: Be a Kick-ass Boss Without Losing Your Humanity isn't a new release, it's a great reminder of how to foster a culture of growth through the lens of honest-but-helpful feedback. With that in mind, it's this editor's recommendation for reading. Scott's credentials include manager roles at both Google and Apple. Plus, she's a great dog mom! 

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WHAT WE'RE
WATCHING

HubSpot Spotlight with Yamini Rangan at #INBOUND23 

Generative AI and its impact can already be felt. At #INBOUND23, Yamini Rangan helps us see the vision.

In this video, Yamini Rangan, the Chief Executive Officer of HubSpot, discusses the impact of artificial intelligence (AI) on the business landscape. She emphasizes the rapid pace of change in the industry, and the transformative potential of generative AI, which can create new content, code, and insights. Rangan explains that AI is moving us from the age of information to the age of intelligence, changing the way we live, work, and buy. 

Rangan provides four practical ways for businesses to adapt to the age of AI: getting started with bots, refreshing content strategies with AI, flipping the sales formula with insights, and being proactive with service. She concludes by announcing that HubSpot is building AI into every one of its engagement hubs and across its entire customer platform.

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WHAT WE'RE
LISTENING TO

A Community Builder's Guide to Community-Led Growth

HubSpot Academy Professor Kevin Dunn interviews folks in the HubSpot Partner world for an inside look at what it means to be an agency and partner for HubSpot. In a recent episode, Impulse Creative got another chance to bring our perspective - this time on community-led growth!

Do This, NOT That: Marketing Tips with Jay Schwedelson

We're big fans of marketing email guru (my word, not his) Jay Schwedelson. So we were pretty stoked to see him launch a podcast! He boasts that it "offers actionable takeaways and practical advice to supercharge your marketing game." Enjoy!

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TIME TO GET
NERDY

Strategist Rachel S. shared this resource in our #learnup channel while the newsletter was on summer break. 

It's a great look at what to expect in the AI-era of search, covered heavily at #INBOUND23.

We all know that keeping up-to-date on industry Google Ads benchmarks is crucial to help answer all the questions we get in marketing. Check out the 2023 benchmarks from Wordstream by LocaliQ.

MEME
MOUNTAIN

From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently. SO please, send us YOUR favorite meme or GIF! We want to know your taste!

Thanks for reading!

Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.

Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.

You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!  

Cheers,

Dan Moyle
dan@impulsecreative.com

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