Here's a look at what's in this edition of Impulse Insights
A CRM-powered business community
What is SERP volatility? And why should you care?
Harmony vs. balance in your personal/professional life
The art of cold calling
Hey again my friend!
Now that Halloween is done, are you like our Growth Specialist Tyler and you're ready to decorate for Christmas? Or are you more like our HubSpot trainer Josh and you want to bring out all the Thanksgiving decor? Or maybe you celebrate the Winter Solstice or Hannukah and you're waiting for December 1?
What does your end-of-year decor look like, and when do you roll it out? I'm very curious.
On with the show!
Do you want to foster a community with your customer data at its core?
Meet the CRM-Powered Community for HubSpot.
cohortium is a 100% HubSpot-hosted community built to manage relationships between people, the topics they love, and the cohorts they value.
Experience the context of CRM in community management.
What do you know about SERP volatility? Did you know it can impact our client’s visibility and performance as an agency, and our own as marketing professionals?
This share came from marketing strategist Rachel: "Learn more about SERP volatility on SEO, and why it's important. From recommended tools to SEO audits, this resource offers strategies to navigate ranking fluctuations and enhance your online visibility."
The use of Artificial Intelligence (AI) has caused a pretty significant shift in the world of sales. Whether you're using it or not, you've likely seen changes.
The question looms: How can AI revolutionize sales techniques, boost efficiency, and reshape the future without replacing us all?
HubSpot Community AMA (Ask Me Anything) - AI in Sales Hub
Sarah, a Product Marketer at HubSpot, opened up an ask me anything discussion in HubSpot Community recently. If you've ever had a question about artificial intelligence (AI) in Sales Hub, this thread is for you. In fact, two Impulse folks shared this in our #learnup channel. Strategist Stephen found it insightful, as did I, your editor.
A few highlights:
Creator consent - is it considered?
Is my portal's data safe?
Are there metrics to show how AI impacts conversion rates?
Learning to find harmony over balance. And how to stop backhanded "compliments."
At this Women in Sales Leadership event from HubSpot, your friendly newsletter editor was welcomed warmly. I decided to attend for two reasons. 1) To support my friend Amber, who is a great voice in the world. And 2) To listen and learn.
Whatever your gender identity, this discussion was full of insight, support, tips, and generally very helpful discussion. It spoke to me as a cisgender man, both as someone who works with women and also simply just as a human.
Is cold calling dead? Or do we still need to reach out to folks we think we can help, and introduce ourselves? In this episode of Revenue Builders, Leslie Venetz shares tactical tips from hundreds of thousands of cold calls, treating it like a craft.
Just in Time for November: Google Completes Rollout of October 2023 Spam Update
Google recently released more information outlining prohibited practices in its spam policies documentation. One takeaway from our own strategist Rachel was: "The update targets thin, copied, misleading, and overly promotional content."
Other practices you may want to keep in mind include:
Automatically generated content with little added value
Large-scale, un-permitted article scraping
Thin affiliate content focused heavily on monetization.
Check out the resource below for more on these insights.
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Do you have a GIF channel? Reply with your go-to GIF!
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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