In this issue: Don't worry (Google), MOps for planning success, sales ops pain points, how many hashtags.
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Impulse Insights from Impulse Creative
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  • Sales Ops Pain Points (And How to Beat Them)
  • EOY Planning with Marketing Ops
  • How Many Hashtags?
  • When Google Says, "Don't Worry"

Hey again my friend!

 

We're off work for the next two days here at Impulse Creative, spending time being thankful. Hopefully, you're able to find some rest before the big EOY push about to descend upon us all.  

 

In this round of Impulse Insights, we're bringing a bunch of resources to help, including this bonus to help HubSpot users Capture Individual Form Submission Dates on Contacts.

 

Ready to LearnUp with us? On with the show!

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WHAT WE'RE
TEACHING

Sales Ops Blog (1)

9 Sales Ops Pain Points and How to Overcome Them

Overcome Sales Ops Pain

Vice President of Sales Strategy and Operations at HubSpot Channing Ferrer says Sales Ops is a way to “plan, organize and enhance the sales organization in an effort to maximize productivity.” Sounds good. But how do you make it achievable?

 

When you use a tool like HubSpot to lessen your sales ops pain points, you can increase communication, reporting, and automation. 

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WHAT WE'RE
READING

5 Ways MOps Can Elevate YOUR Annual Planning Process

Looking to level up your 2024 marketing plan? Lean into operations! In this resource, we learn how to harness the unique insights and innovative strategies of MOps teams. 

MOps FTW!

Can Noah Kahan’s Songwriting Genius Be Used For Blog Posts?

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What can a popular singer/songwriter who's taking the nation's music scene by storm teach us about our own writing? Thanks to our marketing coordinator Hannah, we can expand our influences and see how much Noah Kahan can teach us.

Write Like Noah Kahan

Experiment: How Many Hashtags To Use on Reels?

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How many hashtags are too many? Asking for a friend...

 

It turns out if you're talking about Reels, it's best to max it out at 30! Inbound specialist Abigail shared this experiment to help anyone using Instagram in their marketing mix.

#Explore the #Experiment

What Will The Future Of Influencer Marketing Look Like? 

Dan here. I was recently discussing influencer marketing with a nonprofit I'm involved with and debating the definition and validity of it. Who thinks with the SEO changes and generative AI, that influencer marketing will continue to grow? ✋

What About Influencer Marketing?

How Displaying More Posts on the Blog Page Improves Crawl Depth (and Drives SEO Traffic) 

If you want to train the search bots to stick around on your site, hopefully helping you to rank higher in SERPs, we got your back. Our strategist Rachel shared this, saying "Interesting results that totally make sense." What do you think?

Learn About Improving Crawl Depth
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WHAT WE'RE
WATCHING

A Return to #INBOUND23

 

HubSpot releases a YouTube #INBOUND23 Playlist 

Whether you weren't able to make it to Boston, or you're pining for a return, this playlist is for you.

HubSpot-INBOUND23-Playlist

HubSpot recently released a YouTube playlist with 17 videos of some of the top presentations from INBOUND23.  And thanks to our content specialist Cathy, we're now watching our favorite speakers!

From sales engagement to international marketing, and ocean technology saving the planet to making your first million, they're all here. Maybe they'll add more, too!

Return to INBOUND23
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WHAT WE'RE
LISTENING TO

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The Treasure Trove that is the HubSpot Podcast Network


With each newsletter, we try to offer a podcast episode or two to help you, our amazing reader, find new perspectives and inspiration. But podcast listening can be as personal as taste in music. So this round, let's celebrate the diversity that is the HubSpot Podcast Network. Explore, and let us know your favorite!

Find a Podcast
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TIME TO GET
NERDY

Google On Topical Authority: Don’t Worry About It

Another share from strategist Rachel, with the commentary that Google' "don't worry about it" gave her a chuckle. Of course, we're all a little worried, especially when those who hold the power tell us not to... right?

A Reddit discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. Google's John Mueller weighed in, essentially telling SEOs, "don't worry, be happy."

Topical Authority: Worry or Not?
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MEME
MOUNTAIN

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From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently: A birthday collage from Cassie.

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Thanks for reading!


Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.


Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.


You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!  

Dan Moyle

Cheers,

 

Dan Moyle
dan@impulsecreative.com

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