Here's a look at what's in this edition of Impulse Insights
Short-form Video vs. SEO - Where to Invest?
Connecting with a Community: Veterans
Take a Dance Break
Opportunity vs. Despair
Hey again my friend!
Whether you want to change your thinking and see opportunity where others see despair (yes, please), or you're rethinking your branding because your current efforts aren't paying off, I think you're in for a treat this week.
Once again the Impulse Creative team comes through with some fantastic resources to help make us all better. Are you ready for the good stuff?
On with the show!
Branding Identity Guidelines Falling Short?
In this 2024 revised version of The Brand Plan: A Brand Manual Blueprint from Voice to Visuals, we’re rethinking the branding process. The goal: Operationalizing your brand.
Getting found online amid the noise becomes more difficult as the industry and tools evolve. This means we must grow smarter, together.
Learn more about 2024’s top 3 SEO trends: generative AI, personalized content, & user-generated content. You'll get tips & ideas to apply to your content.
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WHAT WE'RE READING
Growing Smarter with Short-Form Video
As people, tools, and the market evolve, so should our marketing. Are you shifting your attention to short-form video? According to this LinkedIn post from Kieran Flanagan, B2B marketers are eyeing this video content over SEO. Surprised? It may be time to read this post along with us. Thanks Stephen!
With about 18 million Veterans in the U.S. (roughly 7% of the U.S. adult population), it's important to understand this community.
We can continuously make strides to connect with the lived experiences and cultural context of U.S. Veterans to avoid perpetuating stereotypes and myths in media and marketing. Thanks, Jessica, for sharing this resource from All In with Google!
Are you a marketer worried about AI-created content? Are you a consumer concerned with getting bad information from low-quality resources assisted heavily by generative AI? You're not alone. Damon Burton, a leading voice in SEO, shared details recently about this issue.
Sometimes You Need a Dance Break of Epic Proportions
CDK - Somebody That I Used To Know by Gotye
Between strategy meetings, client calls, content creation, knowledge sharing, analytics deep dives, and everything else you're doing, not every resource you find needs to "up your game." Sometimes, you need a dance break. If you haven't yet seen it, this video from the CDK dance company just might make your week. It made mine. -Dan
Exploring a Different Way to Think: Opportunity vs. Despair
Marc Hans, a voice in the HubSpot world, hosts a podcast where he helps us to think differently, fueled by great conversations built on curiosity. In this episode, his guest helps people "see opportunity where others see despair." That sounds like something we could all benefit from.
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