Here's a look at what's in this edition of Impulse Insights

• What Generative AI Can't Do
• Email Analytics by Industry
• Another WordPress Vulnerability
• What the High School Lunch Table Can Teach Us

Hey again my friend!

I'm a dad, and my kids are now adults. And yet, I'm a Bluey fan. Like, for real life.

I'd heard of it, but it wasn't until my colleague Josh called Bluey "the Ted Lasso of children's programming" that I took the bait. And I'm glad I did.

One of my favorite lessons is from Bluey and Bingo's mom, Chilli.  Bingo was having a hard day, (we all have them) and mom gave her and Bluey this checklist when you're having one of those days:

✅ Have a little cry...
✅ Pick yourself up...
✅ Dust yourself off...
✅ And keep going! The show must go on!

And I just love that. Whether it's a rough day at work, at home, or just for no-good-reason, it's okay not to be okay. This children's cartoon reminded me of that. And isn't it great how they're teaching kids how to take care of themselves while striving for resilience? 💙 Thanks, mum.

Now for a special note on this newsletter. We're taking a break in July. Impulse Insights will return in August with a special guest editor!  

Ready for the good stuff? On with the show!

The Future of Community is Here

cohortium brings you control over your community members' experience AND the context of community directly into your CRM.

As a 100% HubSpot-hosted community platform, your sales and marketing teams benefit from native reporting and data to improve their messaging and outreach.

Curious? Visit our LinkedIn post by clicking or tapping on the banner above.

🧡

WHAT WE'RE
TEACHING

5 Ways We're Not Using Generative AI - And What We're Doing Instead

Have you ever tried putting toothpaste back into its tube?  That's where we are with generative AI. Not that we want to put it back, but if we did... 🤷

Instead of shrinking from it, we're excited to embrace it. However, it's important to remember that generative AI isn't a magic wand that can solve everything.

Want to know which generative AI use cases trending with marketers are actually not quite ready for client-facing work–and might not be ready for your marketing program either? Let's go 👇

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WHAT WE'RE
READING

Average Industry Benchmarks for Email Marketing

"How are my emails performing? How do they compare to the rest of the industry?" If you've wondered about this in some way, here's a resource content strategist Cathy shared. 

What's great about this resource is that it's simple and updated regularly. So, next time someone asks how your emails stack up, you can have real data. 

Another WordPress Vulnerability Reported

WordPress.org and Wordfence have published recent warnings. Hackers are adding malicious code to plugins at the source that lead to widespread infections via updates. The latest count: Five recently compromised plugins.

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WHAT WE'RE
WATCHING

Relaying Complex Ideas Takes Plain Language

How Can Learn How to More Effectively Communicate in This Way?

Hannah recently popped into our #LearnUp channel with a great resource-of-resources. She discovered this government website all about teaching practitioners how to communicate in 'plain language.'

"Tons of trainings and materials to poke around in!"

What is plain language? Effective plain language content means that the target audience can read, understand, and confidently act on the information in your content. Plain language helps you better understand your audience and how your audience uses the content you create. (source)

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WHAT WE'RE
LISTENING TO

What the High School Lunch Table Can Teach Us About Marketing

If marketing is about connections and relationships, Brendan Hufford says a great place to draw inspiratin from is the nucleus of high school culture -  the cafeteria lunch table.

In this interview with MK Getler, Hufford draws from his teaching experience as he describes his approach to supporting his clients. It's a lot like this approach to molding young minds: first unify, then simplify.

🤓

TIME TO GET
NERDY

If you've battled image issues in content marketing, this is a great share from Jessica, one of our content specialists. We'll share it in her words.

Problem: I was downloading some pics in order to upload them to HubSpot when scheduling the social posts, BUT the .jpeg files were being saved as .jfif, which HubSpot doesn't support. 🤦

Solution: I Googled the problem, and followed the instructions to change the registry extension value!

Result: It worked, and I feel proud that I didn't break my computer in the process.

So, if you've gone to battle with your images, we got you. Check out the resource below! 

MEME
MOUNTAIN

From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. And this Instagram post from @officialbluey is the perfect way to end this edition.

Thanks for reading!

Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.

Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.

You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!  

Cheers,

Dan Moyle
dan@impulsecreative.com

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