Here's a look at what's in this edition of Impulse Insights
Don't Like Money? Confuse Your Prospects!
Build Better Friendships with Simon Sinek and Trevor Noah
Digital Customer Success >> Customer Education
Getting Nerdy with Hyphens and Dashes
Hey again my friend!
I need a nap. Another nap. Every year when I get back from Boston and INBOUND, I'm both exhausted and exhilarated.
When someone asks about my favorite part of the week, it's always the connections. From high fives and hugs with the people I usually see as digital avatars, to the conversations that dig deep into strategy, creativity, and solving the world's problems, it's the human interactions that keep me coming back.
So if you're a HubSpot user (or partner) and you haven't had the opportunity to make it to INBOUND, get there if you can. Next year is in San Francisco, so prepare your budget!
Okay, enough of my yammering. Let's get to why you're here... On with the show!
Partner Relationship Management Software for HubSpot
We built and host RocketPRM completely in HubSpot, using both the HubSpot website tools and the HubSpot CRM.
This means no extra tools in your tech stack, no extra logins for your team, and no extra steps to take for partner sales visibility.
We use custom objects, deal records, and HubSpot private content to build your partner portal without integrations, zaps, or data loss.
Ready for a Partner Relationship Management system for your HubSpot Smart CRM?
The latest Spotlight from HubSpot, on the heels of INBOUND24, is full of insights to read up on. Dan here, your editor, and I'm admitting that I'm reading this along with you.
There's so much content out there in the world right now with hot takes and "creative" insights... and I just want to read the real deal. Let's go to the source, together.
What can we learn about community from a bunch of 8th graders? "...they allow, embrace, and are okay with each other’s mistakes because it’s the only way to be in a community.” Here's a great lesson from Amanda Lea Kaiser.
Are you taking your prospects through the Jargon Jungle? In this LinkedIn newsletter, Fawad Qureshi lays out a compelling case for simplicity.
You see, a confused mind rarely buys (or never, as Fawad proposes). He says it's especially prevalent in the B2B space. When will we learn to speak as if we're speaking to consumers? We're all human - and humans crave simplicity!
Simon & Trevor on Friendship, Loneliness, Vulnerability, and More
Your friends will be there for you. Your work won't.
This discussion between Simon Sinek and Trevor Noah is incredible. I love how Simon exposes how we have industries to be better leaders, better partners, better parents, better at health... but not at being a better friend.
It's difficult to make and maintain friendships, especially as adults. Butt's so important. Relationships — friendships — are life.
"Your friends will be there for you, your work won't."
And Simon's point on addiction and how being in community, not being lonely, affects addiction... so good.
Collaboration Between Digital Customer Success and Customer Education
In this episode of the Customer Education podcast, host Adam Avramescu and his guest Dan Ennis discuss the evolving field of digital customer success.
They focus on leveraging digital-led programs to improve customer outcomes, retention, and growth.
Dan highlights the importance of proactive and reactive digital programs, such as email and in-app series, to engage customers at scale.
Plus, we need clear definitions and metrics, including leading indicators like adoption and performance metrics like open and click-through rates.
Collaboration between digital customer success and customer education teams is crucial, with regular feedback loops ensuring alignment on customer outcomes.
Here's a great super nerd moment from our Content Queen Cathy.
Random grammar/formatting on hyphens & dashes
Hyphens are typically used in hyphenated words.
Example: time-consuming
En dash: used to connect numbers such as phone numbers, dates, times
Example: 706–555–5555
Em dashes: used to offset information with emphasis.
Example: From lead management software — and the hacks you need to know to make it sing — to coaching, LeadHelm is your trusted partner.
Me: "Em dash is my favorite — and I probably over-use it."
MEME MOUNTAIN
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently: Molly is ready to break out the flannel, the rake, and maybe the pumpkin spice. Are you?
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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