Here's a look at what's in this edition of Impulse Insights
How to Make PDFs Helpful
AI: Fear vs. Future
Marketing Evolution with Rand Fishkin
Intellectual Loneliness: You Are Not Alone
Hey again my friend!
Has the AI hype cycle calmed down for you? It seems like my social feeds and news sources have calmed in their tones, but it's still everywhere. Of course with HubSpot's Breeze announcement at INBOUND, it makes sense.
Which is why this issue of Impulse Insights has a few AI resources. The good news, if you're tired of the hype, is that they're reasonable and helpful.
Beyond that, the rest of this issue is full of other great insights from our team. Ready? On with the show!
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WHAT WE'RE READING
How Leaders Should Balance the Future of AI, with the Fear of It
Robert Kovach, a "Business Psychologist," digs into some of the reasons why businesses aren't adopting AI as quickly as others. Referencing the early internet days and the related fears from brick and mortar folks, Kovach uses lessons and insights from our past to help us think about our future. Getting past the hype cycle and understanding the full scope of new technology is important.
Creating Custom GPTs from World-Class Authors to Build an AI Negotiation Expert
What if you could make a PDF useful and interactive? Would you like to treat a document like a generative AI chat? Here's an interesting resource from Kevin Rose on Substack.
The podcast behind this article is an interesting conversation between the host and Simon Willison, a software engineer experimenting deeply with large language models. You can listen, or read the notes, for some insightful takeaways like tactical everyday experiments, productivity work, and using voice-mode in generative AI chats.
Rethinking Customer Education Strategy: The Power of Active Listening
What role do strategy and active listening play in the field of customer education? In this episode of the CELab podcast, Dave and Adam challenge the notion that rigid frameworks and pre-defined strategies are the key to success. They propose that the ability to adapt and deeply listen to customers and stakeholders is often more important.
If you were born and raised in a small town, then moved to a big city for opportunity, you might get homesick sometimes.
Or if you're someone who moved from an urban center to the suburbs, you might miss the culture, the buzz, and the feel.
In both scenarios, finding the "right place" may feel impossible, leading to a sort of loneliness. Even in the middle of a fulfilling life.
The author of this essay puts it this way: So between the “we don’t deserve better” and the “we are better” towns — I find myself looking for a new place to live. And unfortunately it feels like there is no right answer. It’s here in this conundrum that I find myself intellectually lonely. In a drought of stimulating conversation.
If this resonates with you, this article may have some insights and connection. You are not alone.
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently. Thanks Christian for debunking UFOs and Bigfoot with one chart. 😂
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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