Here's a look at what's in this edition of Impulse Insights
How Can Operations Affect Customer Experience?
Can Email Marketing Survive?
What Happens Next with Third-Party Cookies?
Are You Making Serious Content Mistakes?
Hey again my friend!
Honesty time: Last newsletter round I didn't have it in me. So instead of delivering subpar content, I took a cycle off. This week, I'm ready to bring valuable content to you!
I'm also ready to start planning for Q1 of 2025. I'd love to know - what do you want to see more of next year in our newsletter? What do you love about it, and what would make it better?
In the meantime... on with the show!
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WHAT WE'RE TEACHING
Seamless Customer Experience Starts With the Fabric of Your Operations
In your customer experience strategy, you can’t control what people think or say but you can control how you engage, interact, and communicate.
It's time to envision and plan for the best customer experience your company can offer with just one notebook.
What's included:
Your Brand Promise Highlight
Resources to plan your Buyer's and Customer's Journeys
Exercise: CX SWOT Analysis + 10 questions to guide you
Exercise: Experience Goal Setting
Exercise: Tech Stack Review
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WHAT WE'RE READING
6 Ways Email Marketing Can Elevate Customer Engagement and Loyalty
In this article over at Martech, Ali Schwanke shares insight into the evolution of email marketing. The fact is, we're all fully connected to our mobile phones and the email apps on them. Email hasn't died, but if your email strategy isn't evolving, it could die for you. Our favorite thought is when Ali says that "email is no longer a digital megaphone." Read up to find out how you can use email marketing to grow smarter.
Not so Fast, Marketers: Don’t Get Too Comfortable Relying on Third-Party Data
Google has scrapped its years-long effort to eliminate third-party cookies. All us marketers are collectively breathing a sigh of relief. But it's not all sweet relief. In this resource, Ashleigh Cook reminds us that users are able to disable cookies on their own accord, and will most likely do so, as they prefer privacy when given the choice
Let's have a little check-in with 2024 trends. As marketing automation streamlines B2B operations, what can we learn from the ever-changing market and the software (marketing automation platforms, or MAP) affecting it?
In this resource, you'll find insights into the benefits of automation, learn about some tools you might not know of, and see how analytics and artificial intelligence can help you better tailor your marketing strategies.
[Sales/Service Pro] There are now standard properties to show management hierarchies in HubSpot
At the enterprise level, we can create custom properties for uses. We know that. But here's something new!
According to HubSpot Evangelist Kyle Jepson, the HubSpot product team did some research and found that one of the most popular use cases for these properties was to create labels for management structure.
What should happen when your product team notices a trend?
Your product evolves to solve for the customer!
So now for Sales and Service Hub seated users, across all tiers, we have these properties available!
Check out Kyle's video for details and an example.
The hosts of B2B Growth race against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mistakes sabotage your ability to generate qualified leads and close high-value deals, and provide practical tips for avoiding these traps.
4 Essential Ways to Organically Grow Your Audience—Without Spending a Cent on Ads
Steph Taylor shares some great insights in this episode of her show as she breaks down how she grew her audience. Steph says that "it's about attracting the right people to the business that you want to build." From setting intentional personas to avoiding common mistakes, it's a great listen.
Questions to Ask Marketing Automation Vendors During a Demo
Earlier in this edition of Impulse Insights, you read about trends in marketing automation. In this section, we're sharing some insights on how you can find the right MAP for you and your business.
Disclaimer: Our MAP of choice is HubSpot. We're an Elite Solutions Partner and it's the platform we use. However, it's not the solution for everyone.
If you're in the market for a MAP, be sure to do your research.
For example, a few things to consider may include:
What is the onboarding process?
How easy is the platform to use?
Is the demo generic or specific to our needs?
What does the MAP partner and developer community look like?
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently. Thanks to our Director of People Caitlin for using a Michael Scott GIF to welcome new team members! 😂
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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