Random thought: As a remote worker, I appreciate so much about flexible, remote work. I also sometimes feel like I'm "on an island."
If you're a leader of a remote team, might I offer a personal story here. My boss Amanda and I have weekly 1:1 meetings. We cover personal check-ins and professional subjects. Recently she asked a somewhat simple question: "How can I make sure you're not lonely?"
That's not exactly what she asked, but that was the flavor. She recognized that I don't have regular interactions with the greater team, and I might be feeling a bit lonely. But instead of pretending to know what I'd like, or if I even felt that way, she took a simple step. She asked.
Take the time to ask your folks how they're feeling about their work and how they fit within your work situation. Then as how to help them. Those simple steps can go a long way.
Anyway, that's my random thought to share this round. Ready for the rest of our helpful resources? On with the show!
When written correctly and actually fulfilled, your brand promise can come before building brand trust even before someone ever buys with you.
"Really? Does my brand promise really matter?" Yes, your brand promise matters. It publicizes and guides the experience your customers should expect and holds you accountable when you don’t fulfill it.
The best brand promises, like McDonald’s or Nike’s, elicit an emotional connection and builds on the values their customers hold near and dear. This guides your company’s commitment to delivering a specific experience that fulfills that promise over and over again. Red our resource and craft your brand promise today.
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WHAT WE'RE READING
Marketers Go All-In On TikTok
Skipping TikTok? You might be missing out. TikTok's continued growth and high user engagement levels are making it an increasingly important platform for marketers. The platform added over 200 million new users in Q4 last year, and businesses are expected to focus more on TikTok marketing in the coming months.
818 Tequila Looks to ‘Democratize’ the Influencer Experience
Wondering how to tap into influencers without the hyperbolic influencer culture? This article discusses how 818 Tequila, Kendall Jenner's brand, is using influencer marketing to reach Gen Z drinkers. You may not have a Jenner, but you can reach the influencers in your niche.
Gen Z’s Reliance on Influencer Marketing Outpaces Millennials
Speaking of influencer marketing, it seems each next generation takes the opinions of influencers more seriously. According to new research published by emarketer.com, 57% of Gen Z respondents to a survey said they would be more likely to buy a product highlighted in an influencer’s post, trumping posts from companies/brands (54%), in-feed ads (49%), and posts from friends (40%). Interested in more info? Check out the resource below. NOTE: It's a paid article.
An INBOUND24 Session Replay with HubSpot's Marketing Leadership
Artificial intelligence features continue to show up in our lives. We haven't seen it in infiltrate the toilet paper roll holder, but it feels like it's everywhere, doesn't it?
So as business leaders in marketing, sales, customer success, and other teams we need to give it a chance.
In this INBOUND24 replay, we're listening in to HubSpot's marketing leaders Kipp and Kieran break down AI in marketing.
In this conversation from the stage, Kieran and Kipp share some practical ways to leverage AI to analyze community feedback, predict user preferences, and enhance product experiences.
Discover how incorporating AI-driven insights can improve your product development efforts and meaningfully impact user satisfaction and retention.
And let's meet AI with excitement and pragmatism. Let's go.
Trump AI Policies, Problems with OpenAI’s New Model, GenAI for Business Strategy
In this episode of The Artificial Intelligence podcast, Paul and Mike explore several subjects. Part of the conversation is an acknowledgement of a changing administration in American politics, and what it could mean for the artificial intelligence industry. This is a packed episode! (Thanks Amanda for the show recommendation!)
Consistency or Perfection? How To Find The Profitable Balance in Content Creation
Perfect is the enemy of good. And for most of the world, good is what we go for. Sure we love a perfectly crafted Marvel epic... but we also spend hours on Tik Tok with "good" content. So this episode of Content i$ Profit resonated as they share a few practical strategies to help us all elevate our content game and streamline the creation process.
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently. Sharon says, "Nintendo was right." 😂
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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