In this issue: Aligning your siloed teams for maximum growth impact, customer education for inside sales, cross-platform data on the future of search. Plus a weird thumb.
As the year winds down, there's no shortage of information coming at us to help us plan for 2025, wrap up 2024 in a bow, and move forward into the holiday season. Part of me wants to put my head in the sand and avoid the firehose of data, insights, and advice... but there's a larger part of me that craves the learning.
With that mindset, I looked around for some interesting resources to help us grow. Wherever you sit in the customer journey, there's hopefully something for you in this issue of Impulse Insights. I hope you enjoy!
Selling at scale feels like a myth for many of us. But it doesn't have to be an unattainable dream. When you operationalize sales, you can create efficiency and a great UX for prospects.
Use the right tool to lessen your sales ops pain points, and you can increase communication, reporting, and automation.
The optimal toolset will free up time for sales, empowering them to be more human than ever before. CRM context makes conversations richer, automation makes interactions frictionless, and data makes the team smarter for the next sale to come. Check out the resource above to see what we mean.
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WHAT WE'RE READING
The Power of Digital Customer Education
When customers stop learning new ways to use your products, you miss out on a great way to expand your business: upselling and cross-selling current clients!
This is true of businesses with products, but also with services. If you're not helping your customers learn, they're probably finding education elsewhere.
This article digs deep into the power of customer education, helping to show value and inspire ideas to bring customer education to all of us looking for growth opportunities in the coming new year.
Aligning Sales, Marketing, and Customer Success for Maximum Impact: The Why
There's no magic easy button for business growth. But... what if we shared insights into building a power trio for maximum impact, leading to sustainable revenue growth?
This blog post we found emphasizes the need for B2B companies to shift towards a customer-centric approach for that elusive scalable growth. The not-so-secret, secret? Alignment between marketing, sales, and customer success teams. If you're interested in delivering value-driven experiences, take time to read this resource.
How to Align Sales, Marketing, and Customer Success to Drive Revenue
If the previous article got your neurons firing, it's time to break down the silos in your company for better alignment. This resource offers tactical advice with real world examples of how to align sales, marketing, and customer success.
One of our favorite insights was how listening to customer calls can help marketing teams. With that help, you can build a foundation that serves everyone better.
In this episode of Customer Success School, Director of Customer Success Kimberly Ayala (Akeneo) shares her decade of experience and explores digital segmentation. She shares insights on using tech for efficiency, autmoation + AI, and balancing tech with customer expectations. A great episode for CS folks!
In the latest episode of Kipp & Kieran's show, we hear from Chang Chen on how she drove 3,000,000 monthly visitors to her app's website. In the conversation she dives intothe impact of AI on SEO and modern marketing strategies.
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently. 😂
Backstory: I'm in Michigan, my boss Amanda is in Wisconsin. We recently debated which state could be called the mitten state. Then I saw this online and had to laugh. Gotta have fun!
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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