It's the final newsletter for the year. While time is linear, it sure feels like 2024 flew by - especially Q4. The good news is that we have a clean slate coming with 2025. What are your goals for the new year?
Compiling this issue's resources, I found some new (to me) podcasts, some helpful basic HubSpot knowledge, and a joyful feed cleanse I felt we could all use. I hope you enjoy the newsletter, and the holiday season that's upon us.
If a tree falls in the forest and no one's around, it’s like an email with a bad subject line—it exists, but no one notices. Nail that subject line!
Sales folks spend valuable time crafting the right message to send to their leads and opportunities. If that's you, that same care should go into your subject line.
Luckily, we've put together some tips to help you earn attention and encourage opens. Check out our Fresh Email Subject Lines for Sales Best Practices resource and get those opens!
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WHAT WE'RE READING
Marketing Reporting is Hard. This Should Help.
Answering the question of marketing ROI can be difficult. But it's not impossible.
With the right planning and tools, creating clear dashboards full of contextualized data and actionable insights you can adjust your strategy in real time.
This resource from Ashley Hill, a strategic consultant and HubSpot expert, will help you get started.
Earlier this year, Google and Reddit announced a partnership. It gives Google’s access to Reddit’s content through official APIs. Months later we're seeing the payoff (or fallout).
The partnership raised a lot of questions in the digital marketing community as it obviously made Reddit an unavoidable part of buying journeys.
The collaboration seemingly aims to enhance user experience by providing real conversations, while also enabling marketers to leverage Reddit for reputation management and content ideation in a landscape increasingly focused on human-driven engagement.
Convince & Convert lays out some insights and tips in the resource below.
Cathy, one of our amazing strategic writers, distilled it to this: "And that’s why human-first marketing is going to win."
For marketers, the partnership underscores the importance of managing brand reputation on Reddit, as discussions about brands frequently appear in search results. How?
Reputation Management: Actively monitor and engage with discussions on Reddit, addressing negative feedback constructively and using insights to improve products and services.
Content Ideation: Utilize Reddit as a tool for generating content ideas by observing trending topics and community discussions, which can inform marketing strategies.
Community Engagement: Being an active participant in relevant subreddits can enhance brand visibility and foster trust among potential customers.
Overall, this collab continues the evolution of a more human-centric approach in marketing, emphasizing the need for brands to engage authentically with their audiences on community platforms like Reddit.
Supercharge Your On-Demand Trainings with Your CRM Data
We believe your LMS should live inside HubSpot alongside your other web, marketing, sales, and service tools.
With pre-built templates and LMS-specific modules, HubLMS has all the tools you need to get your branded e-learning curriculum up and running quickly.
Put away the sales and marketing resources and enjoy this beautiful collaboration.
If you haven't seen this video in your FYP or newsfeed, it's time to refresh your algorithm.
We could all use a feed cleanse from time to time, and here's your chance.
In Coldplay's newest video, they collaborate with the incomparable Dick Van Dyke (who, at nearly 100 years old, moves better than me at 47!) and the talented Spike Jonze & Mary Wigmore.
"...we all need to be exercising our creative muscles more regularly, especially in the age of AI, when routine work can be outsourced to algorithms but new thinking still comes from human minds." That's the idea behind this conversation on Harvard Business Review's IdeaCast.
Arsha Jones turned a side hustle into a next-level company with product on the shelves of Papa John's, Walmart, and Target. In this conversation with Nicaila, she shares her story, including the importance of legacy and community culture.
Amanda, our Director of Client Services, shared this in our random channel recently.
Here's something I've never thought: "Monopoly is great but there isn't enough drama. We should add spelling to it and really strain those relationships."
No? Well... here's the collab you didn't know you needed.
Monopoly + Scrabble.
Sharon said, "My brain can't handle this!" (Same, Sharon. Same.)
Brad asked, "What kind of dark magic is THIS???" (Valid question.)
So... get nerdy with us and try out this marriage made in... wherever weird marriages are made. 😂
MEME MOUNTAIN
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently. Thanks for the warning, Sharon. 😂
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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