At what point is "Happy New Year" an unacceptable greeting to folks? If you have clients you don't see until halfway into January, is it too late to say it?
In any case, here we are at the half-month mark into the beginning of 2025. Are you ready for the year ahead? Did you set resolutions?
For me, it's more about goals and intentions, and a personal word of the year. This way I don't abandon my resolutions* and get discouraged. One of those intentions is to help others learn, so let's get on with it!
*If you abandoned your New Year's Resolutions, you're not alone. Baylor College of Medicine (BCM) reports that 88% of people who set New Year's resolutions fail before the end of January. According to Fortune, some even call the second Friday in January "Quitter's Day" because that's when people are most likely to give up on their resolutions. [source]
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WHAT WE'RE READING
Finding Peace by Releasing Power
Are you giving people too much power over your mental health? Mel Robbins—one of the world's most respected experts on motivation, confidence, and mindset—explores a different approach. The Let Them Theory, teaches you how to stop wasting energy on what you can't control and start focusing on what truly matters: Your happiness, your goals, your life. Thanks for the recommendation, Amanda!
Here's something I'm working on this year: Becoming a better communicator. As a trainer, a colleague, a partner, and a parent, I want to improve. And because I believe communication is a superpower, I'm eager to learn from Charles Duhigg. According to Supercommunicators: How to Unlock the Secret Language of Connection, we’re constantly participating in one of three conversations. Join me in this journey to learn!
Will Meta's Fact-Checking Change Cause Problems for Marketers?
By now you've most likely seen the news about Facebook, via Meta, dropping its third-party fact checkers. Social and political discussion aside, the change could affect our industry. As we see users discuss dropping Facebook and Instagram, advertisers question what Meta’s plan to get rid of third-party fact-checkers on Facebook and Instagram means for brand safety and potential changes to reach.
McDonald’s rolls out its new value platform with an oddball marketing effort starring actor and professional wrestler John Cena (feeling a little Mr. Rogers-ish).
Actor-wrestler John Cena has shown up in a new McDonald's ad campaign. The ad turns into a oddball spiel about the transformational power of the McValue platform.
The TV spot shows Cena in an outfit giving Mr. Rogers as he explains the deals available through the McValue menu before going off on a larger, somewhat non-sequitur, inspirational spiel.
What does the Impulse Creative team think about the move? Is it crispy or cringe?
Sharon questioned the superbuff actor ever eating at McD's (same).
Ali agreed and called it a "disconnect."
Brad described the ad as "all over the place" as if it were "thrown together." But acknowledged that the ADHD fever dream could be a generational nod.
In Mental Selling, Will Milano talks with industry experts to get below the surface, tapping into the critical emotional and psychological drivers of sales, leadership and delivering an amazing customer experience. With his latest episode, Will explores how to shape a sales culture that reflects your values, enhance your listening skills to build trust, and embrace flexibility without sacrificing consistency.
From the HubSpot podcast network, The Next Wave show promises to be. "Your personal Chief AI Officer, bringing fresh takes, industry insights and a trustworthy perspective on how to implement AI to grow your business." The newest episode looks at what will AI look like in 2025 and how will it change our daily lives.
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently, as our southern teammates face winter weather. Thanks Rachel 😂
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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