From New Hampshire to Wisconsin and down to Florida, most of our team saw frigid temps and even snow (sorry Floridians 😰) in January. Even our West Coast friends donned sweaters and beanies.
But now, we're seeing the hope of average weather and temps ahead. Sometimes in our coldest days, we have to hold on to hope no matter how hard it is. And isn't that also true in business?
Hopefully your Q1 isn't an Arctic wasteland. But if it's not great, we can still hold out hope... and then get to work making that hope a reality. It's in that hopeful spirit that we offer this edition of Impulse Insights. From reports to predictions to education and beyond, we're ready to grow smarter with you.
If someone asked you what your brand's personality is, would you know how to respond?
Your brand’s personality helps you to form powerful connections with your customers. This helps them relate to, and admire, your shared characteristics and values. That’s why you need a clear idea of your brand’s motivations as well as what drives your audience.
After all, you can’t make deep connections without truly understanding the shared vision and desires of your brand and your customers. One fun way to do this is to use archetypes in your marketing to personify your brand’s personality and the personalities of your target audience. Learn more in our linked resource above!
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WHAT WE'RE READING
Digital Marketing Channels Continue to Perform
"The tech stack is emerging as a single provider of intelligence and customer truth, but it is one built with hybrid solutions rather than a single platform," Bruce Biegel, senior managing partner at Winterberry Group recently said. In their 19th annual Outlook for Advertising, Marketing, and Data report, Winterberry Group shares even more great nuggets.
→ A paradoxical relationship between AI and marketing investment → Automation boosts content velocity and quality, shifting focus from cost reduction to value creation
→ Hybrid solutions for data, analytics, and privacy tools are driving $25B in investment
Interested? It's a downloadable report available below. Yes it's gated, but so far the report is pretty interesting!
Your CEO may think it's cool to jump on a viral social media trend, but at least a third of consumers think its cringe.
A new report from Sprout Social gets a good breakdown here, including what consumers expect from brands on social media. Hint: It's not supposed to be a shallow fling.
We're Growing, and we’re looking for people to help us #GrowSmarter.
As a long-time Solutions Partner, we've seen and joined the incredible growth of the HubSpot ecosystem. We expect more growth in 2025, and want to find the best people to join us in the journey.
Our current openings are in sales. If you love to help companies grow smarter, value the strength and power of a team, and you thrive in the 'inbound' culture that is HubSpot, we'd love to chat. Or if you know someone, send them our way! Click or tap here ⤵️
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WHAT WE'RE WATCHING
Belonging: A Critical Piece
Diversity, Equity, and Inclusion leads to a better world. Carin Taylor says Belonging adds even more value.
We've all heard presentations about the importance of DEI. From diversity of experience to building a bigger community, DEI initiatives benefit businesses.
In her TEDx talk, Carin Taylor shares why belonging is the focus of her DEI strategy, and the most important piece of the DEI discussion. She outlines the key ingredients needed to belong and how to create them.
As one commenter points out, belonging is a critical, yet often overlooked, aspect of DEI.
Diversity focuses on the presence of different identities and perspectives. That's a good first step. Equity then ensures that everyone has access to opportunities and resources. Inclusion ensures we're inviting, not just checking a box.
Belonging is what makes those individuals feel truly valued and accepted. Without a sense of belonging, diverse and equitable environments can feel performative, and inclusion remains superficial.
Donald Kelly and the team at The Sales Evangelist put out some great training content. In particular, Donald's podcast is full of insight from him and guests he brings on. This is a show for sales, but aren't we all in sales?
The Office has become comfort content for multiple generations. And now, there's a whole new way to watch: Superfan Episodes! And couldn't we all use a break sometimes? In this episode of their podcast, Angela and Jenna interview the guy behind this new "version" of a beloved show: Editor Dave Rogers.
You still have a couple of days left (based on when we sent the newsletter) to get in on a HubSpot AMA for marketers!
Anissa, Product Marketing Manager at HubSpot, is answering our questions about leveraging HubSpot’s platform for marketing success.
What I love about these AMA opportunities (Dan here, btw), is how the community comes together. You'll have novices and veterans alike in them asking questions of all levels.
As a long-time HubSpot user 15 years!) I always find a takeaway in these conversations.
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently.
A new team member, Vanessa, shared the recipe for "Herbed Garlic Butter Naan" in our #recipes channel and got us all discussing food styles, fusion recipes, and how hungry we all were. Here's the recipe in case you're hungry.
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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