Do you ever try to sit down to write something and your nearly-1-year-old kitten decides it's time for pets and scritches?
It's both the pro and the con to working in a home office. Because of that, you get to go directly into the good stuff while I give Clover the attention she seeks.
When you kick off your HubSpot journey, whether it’s a new portal or one you’ve inherited, it can be... a lot.
HubSpot is a pretty robust software solution after all, and it takes work to set it up.
There isn’t a step-by-step, one-size-fits-all plan for everyone.
However, patterns and best practices do emerge after you’ve been in multiple portals with many users over thousands of training sessions.
We got you: 15 years working with HubSpot + more than 2,000 HubSpot training sessions. I don't often pull that card, but I did with this resource. Put my experience to use and learn 10 lessons from a Certified HubSpot Trainer.
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WHAT WE'RE READING
Selling Tactics to Modernize Your Strategy and Drive Growth in 2025
As markets face uncertainty this year (isn't that every season in our sales journey?!), it's time to evolve and modernize our sales strategies and tactics. In this resource, author Erika M. Torres covers proactive versus reactive selling using data and technology to help the modern sales professional. What do you think? How will you continue to evolve as The Buyer changes?
Mark Schaefer’s newest book Audacious is "a battle cry for those who refuse to be ignored." Schaefer promises electrifying tales of marketers who defy norms, shatter expectations, and transcend a pandemic of dull to become legendary. Audacious, indeed. Plus the cover is an interactive experience with a QR code. Yeah... wild!
New Leadership Approaches for Success in the Modern Era
Looking to up your leadership skills? You're not alone.
There's no shortage of resources for leadership learnings. Which is great... and also overwhelming. We found this resource, which focuses on several leadership approaches written for 'success in the modern world.'
What I like about this particular resource is that it's full of thoughtful, intelligent, and modern perspectives on leadership. I also liked the various, adaptive strategies.
Taking a break from industry videos, here's a surprising rendition of a hit from a heavy band.
They're known for being heavy. And in their early music, fast. But this rendition of a popular song, Metallica slows it down and turns the song into a fresh take.
In December, Metallica held a benefit concert for the charity, All Within My Hands. The heavy metal band played an acoustic set before plugging back in for their signature sound.
In this reimagining of the opening track off of Reload, Fuel, the band brings an unexpected take.
While fans may just enjoy this break in the day, it's also a reminder that repurposing our own greatest hits can inject fresh perspectives into our marketing.
We can learn from anyone. Taking inspiration from a thought leader in another industry can expand our perspective. Like this podcast for attorneys, where host Thomas Tona explores relationship sales. Leave that cold-calling in the dust, friends.
In this episode of Dare to Lead, Brené Brown and Barrett Guillen discuss their learnings on AI and social media and some of their favorite nuggets from each of the guests in the latest series of episodes focusing on AI in leadership and work.
The active Ask Me Anything may be over, but if you want to nerd out on the latest update to HubSpot's Sequences tool, this Community AMA is for you.
The idea of dynamic sequences is to help sales professionals nurture their leads with personalized, automated emails and surface manual tasks only for the contacts who show open or click an email.
It's a new feature in HubSpot's powerful sales automation tool, Sequences. So, how do we use them? What are their limitations? How are people using them?
Get answers to these and other real-life questions, plus see what product managers have on their road map for improvements, including options to continue automated outreach after engagement.
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. This one comes from Sharon, and yeah it may hit a little close to home 😂
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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