Impulse Thought of the Week

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As January comes to a close, how does your 2021 look? Did I just give you a panic moment mentioning that we're already a month into the new year? 😂

It feels crazy that we're already about to head into February. On the other hand, it's exciting to see what's in front of us as 2021 unfolds. 

At Impulse Creative, we just keep sharing great resources among the team. One of the goals of many of us is to keep our learning going so that we're sharp and ready for whatever comes our way. With that in mind, let's dive into some of resources we're reading, watching and listening to at Impulse. 

What We’re Listening To

Clubhouse – Category Creation In Action, or Not So Much?

Are you on Clubhouse? Are you worried you're missing out? Or do you see it as a flash in the pan fad? Our friend Christopher Lochhead takes on the question of whether Clubhouse is the next category (audio social media) or fad.

What We’re Reading

How the Best Marketers Get Ahead: They Make Time to Learn

What are you doing to grow in your career? At Impulse Creative, our leadership encourages us to #learnup. We dedicate time each week to continuous improvement so we can serve our clients with the sharpest team around. And this article supports our philosophy!

LinkedIn Launches 6 Free Advertising Courses

It appears courses and guided learning courses are the future for a LOT of brands. LinkedIn is jumping on the train with 6 new advertising courses for you. They look pretty legit— let us know what you find out if you jump in!

5 Consumer Truths to Get Your Marketing Ready for 2021

To plan for the new year, marketers typically turn to the most recent year’s data and insights to identify emerging trends and figure out which consumer behaviors are likely to stick around. We all do it. But 2020 being what it was... what do we do for this year's planning? Here's a resource Remington found and shared with the team.

What We're Watching

Budweiser Skips the Super Bowl

Budweiser takes a stand this year: "For the first time in 37 years, we aren’t running a commercial during the Super Bowl. Instead, we’re helping to safely bring America back together again soon. Watch to learn how."

What do you think? Could more brands follow suit? Is it okay to brag about the efforts?

What We're Teaching

What is Revenue Operations, AKA RevOps?

The good news? Your business is growing. The bad news? You're not sure if you're ready for everything that comes with it. We get it. We're seeing this exact scenario in some of our clients right now.

As you're watching all the pieces are falling into place, maybe you realize you have no processes in place to keep the ball rolling. Or perhaps your company lacks the insights it needs to make thoughtful, data-driven decisions moving forward.

Perhaps your answers lie in adopting a revenue operations (RevOps) mindset for most businesses in these shoes. Learn all about it in our newest resource.

Time to Get Nerdy

Add Links to LinkedIn Stories With New Swipe-Up Feature

You're already well-versed in ABM on LinkedIn. You've gor the publishing strategy down. Now you're moving on into the latest features available to help increase engagement (hopefully): Stories. Good news: there's a new feature for the LinkedIn nerd like us. The platform is rolling out a new swipe-up feature which lets users add links to stories! (image source)

We love podcasts! Hear what the Impulse team produces from our very own studios.

Season 5 kicks off with goal setting!

Watch Maiden Voyage S5E1

Everything You Think You Know About RevOps & More

Listen to The Spot

IC Spotlight

Are you ready for some 🤯 expertise?

Looking for a place to find mind-blowing conversations with thought leaders in marketing, sales and service to help you grow? Check out our expert interviews with professionals of all levels and all walks.

Sprocket Talk Expert Interviews

Featured Video

Best Membership Site & Course System 2021 - Are you looking to build a membership site or upgrade your membership site in 2021? Then, it might be time to think out of the typical membership site and course box. In this video, I show you how we use HubSpot private content, HubSpot Enterprise, and HubLMS to create the super-powerful membership site Sprocket Talk. Watch the video here.

GIF Wars

We love our GIFs. We even have a Slack channel dedicated to GIF wars. #gifgab. It gets… interesting. This week’s winner for OMGIF is Bernie and the Dude!

Thanks for reading!

Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.

Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.

You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat! 

Cheers,

Dan Moyle

dan@impulsecreative.com 

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