Some newsletters have long-winded intros. Others jump right in with no personality. I try to make ours a mix of both. But this time, I want to know one thing.
What's your reason for subscribing to Impulse Insights?
On this, our 40th edition, I'd love to know what got you here and what keeps you coming back. Would you hit reply and let me know? Thanks!
As your customer base grows and your product offerings expand, you’re likely going to be faced with an important inflection point about the most effective way to make your customers successful. If that means you think about a Professional Services team, this episode of Drift's Operations is for you.
We all see it. Marketers doing email resends. Maybe it's even happened to us (hint: it has). But rarely do we find any of us doing them with this kind of focus. Here’s a great way to extend reach, relevance, and revenue with email resends.
A recent study showed that two-thirds of Google searches ended without a click. That's not great news, or is it? This video breaks down why this headline is misleading and how the study makes a major case for utilizing snippet optimization.
Have you ever built a HubSpot dashboard of amazing information, delivered it to your boss or client, and got blank stares back at you? Or, maybe you've always had supporting data you wished you could get into a HubSpot dashboard. Well, guess what, now you can!
We love it when our friends get nerdy. Check out this great article from our friends at Imagine. When designing your email strategy, be clear on each email’s purpose and then determine the metrics that align with that purpose.
We love podcasts! Hear what the Impulse team produces from our very own studios.
Change My Mind! Pet Peeves & Unpopular Marketing Opinions
Ready to transform your brand with an authentic identity and impactful emotional appeal?
Our left-brained approach to branding is strategy-first, so that all of your brand elements can be used across the organization to build trust, authority, recognition.
From full-service engagements to smaller graphic design projects, we’ll help you to identify branding opportunities, back them with data-based strategy and create a customer-centric plan for an identity that resonates with the right consumers.
As we help you to write your personal brand story, product messaging and competitive positioning, we’ll weave those elements into your design, development, content and marketing for one consistent strategy that we can monitor and calibrate as we work toward your goals.
We love our GIFs. We even have a Slack channel dedicated to GIF wars. #gifgab. It gets… interesting. This week’s winner for OMGIF is Jenn (after Russell used the term "code cowboy" as a replacement for developer...)!
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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