Impulse Thought of the Week

Hey again my friend!

Recently I saw a new health fad. Now, I'm a fan of almond milk. So this fad wasn't exactly out of the realm of possibility. But I'll let you be the judge. 

It's an all-almond diet. My first thought: that's just nuts!

Okay... so I pulled a pun on you. 🤷 I hope you'll forgive me. It's been 48 editions of Impulse Insights without one... So let's get to it!

Highlights

Insights to inject intelligent inspiration:

• HubSpot Custom Report Builder
• Stop thinking small
• Who cares about video quality?
• Using search operators for SEO

On with the show!

What We're Teaching

How We HubSpot: Buyer Persona Differences

Our contribution to the HubSpot Community Blog: Building better personas! Before you build your personas, it's helpful to stop and think through a few things.

What We’re Reading

Google: How to Use Search Operators for SEO

Remington found this helpful 4-minute read in Search Engine Journal: New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements. How will you use this?

Marketing at Speed: The Value of High-Velocity Marketing

I found this resource interesting. We all know that speed matters in almost everything. According to this article, a new “need for speed” is happening right now in customer experience (CX).

What We're Watching

A New Era of Making Videos Online

Years ago I told the company I worked for that I wanted to create videos for marketing that were mildly produced, but not film quality. It went really well. Lots of views, great conversions... cool. A couple years later a CMO came in and scrapped our entire strategy saying the videos were essentially garbage and we needed film quality content... not so cool. Today I feel validated. 😂 Here's a great piece where Peter McKinnon shares some super interesting thoughts on video content around quality.

What We’re Listening To

Entrepreneurs On Fire with John Lee Dumas

This is one of the very first shows to join the new HubSpot Podcast Network: Entrepreneurs On Fire. And this episode... is 🔥! Women Will Change the World When They Stop Thinking Small with Sigrun

Sigrun’s mission is to accelerate gender equality through female entrepreneurship. She is an international business coach running a multiple 7-figure online business, TEDx speaker, and hosts the Sigrun Show podcast.

We love podcasts! Hear what the Impulse team produces from our very own studios.

Over Achievers, Growth, and Insecurity

Listen to The Spot

See all of our shows!

Impulse Creative Podcasts

IC Spotlight

Looking for some 🚀 technical expertise?

What if you could flip a switch and your wild dreams of end-to-end prospect, customer and internal experiences were magically aligned and completely functional?

Experiences that drive customer engagement today seem simple on the front-end but are actually carefully thought-out executions of strategy on the back-end. Our strategic and technical teams are ready to uncover your organization’s needs, so that you can create a seamless customer experience.

Impulse Creative Technical Engine

Time to Get Nerdy

Google Expands ‘About This Result’ With Info On Ranking Factors

SEO nerds listen up: There's another change by Google.

[Here's my shocked face 😐]

The search juggernaut has updated the About This Result panel with more information about why a particular page was surfaced. Another good find from Remington.

Featured Video

I share this video at least once a week when talking to HubSpot users about reports. The new HubSpot Custom Report Builder is beefy.

If you have custom reports you need to build to help report on your most important KPIs, then this interview on the New HubSpot Custom Report Builder is for you.

GIF Wars

We love our GIFs. Don't you? We even have a Slack channel dedicated to GIF wars. #gifgab. It gets… interesting. This week’s winner for OMGIF is Monday mood!

Thanks for reading!

Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.

Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.

You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat! 

Cheers,

Dan Moyle

dan@impulsecreative.com 

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