Celebrating Halloween with teenagers means no longer walking around our community trick-or-treating with the kids. But it does mean having the chance to sit in your own yard, handing out candy like the Godfather.
That was my Halloween this year. And I loved it. Next year, my wife and I decided we're going to be the full-size-candy-bar-hander-outers. đ How was your Halloween? I'd love to see a few costumes. Hit reply and share or tag me on Twitter!
In the business world, we're gearing up for the end of the year ... are you ready? THAT is a scary thought!
Highlights
Empathy, extroverts, excitement: Here's a look at what's in this edition of Impulse Insights
Just because you can automate, doesnât mean you should. Read how we misused email workflows to welcome new clients and how we fixed it. It's about to get personal.
Keeping in the vein of personal stories, here's one we shared with the HubSpot Community. I wrote this (Dan, your friendly newsletter editor) based on my experience working from home. I've learned a few things over the years and wanted to share how this "new world" could work, even for us extroverts.
We've long looked to HubSpot for direction in buyer personas â and it's worked. But it's important to diversify our sources of knowledge. When it comes to knowing your audience, here's a new source: SEMrush!
Empathy continues to gain traction in marketing, especially in the B2B world. But is it just another buzzword? Or is there value in making a real effort to be more human in our sales and marketing? That's up to you to decide. If it's important, this MarketingProfs article may help you embrace more empathy as a B2B marketer.
What We're Watching
Remember sitting in your pajamas on a Saturday morning with your bowl of cereal and your favorite cartoons on the TV? Buckle up. It's about to get nostalgic.
Wistia did something super unique recently: A Saturday morning style watch party for a marketing campaign. 𤯠Check out this great resource with the 5-episode arc of cartoons plus the behind-the-scenes featurettes on how it all came together. Then, let's all think about how we can continue to explore new ways to tell our stories.
Finding a great sales podcast is gold. Engaging episodes that don't drag on... it's a beautiful thing. Here's one we found with personality and great insight. This episode about human connection hit hard.
IC Spotlight
Use HubSpotâs Topics SEO Tool to Improve Your Content Marketing Strategy
If youâre a part of the HubSpot community, you probably know a thing or two about the HubSpot CRMâs built-in search engine optimization (SEO) tools.
Despite its three years on the marketing playing field, thereâs one HubSpot SEO feature that not everyoneâs privy to or utilizing: the Topics tool.
In this post we (re)introduce you to the tool, explaining a little about its improvements throughout the years and how you can use it to instantly beef up your content strategy!
After over a year of not having an update on the Google Search Quality Raters Guidelines, Google recently made several updates.
The last update was just over a year ago on October 14, 2020. The update included a slight trimming: The document went from 175 to 172 pages. Interested in learning more about Google's guidelines and getting a little commentary on it? This article is for you.
George published this non-tutorial on Sprocket Talk to help those getting started with HubSpot â because there are those who are just beginning that journey and sometimes we forget! [Getting Started with HubSpot: Default Properties]
GIF Wars
If you've been around this newsletter for a minute, you know we love our GIFs. We even have a Slack channel dedicated to GIF wars: #gifgab.
This week's winner: Ian. Even though it's not Monday, we can probably all relate!
Thanks for reading!
Hey again đ Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter đ.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
Love this newsletter? â¤ď¸ Forward to someone who would benefit from it! đ Or share this link and encourage your friends and colleagues to join the crew.
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