Highlights

Here's a look at what's in this edition of Impulse Insights:

• Email productivity and the inbox zero myth.
• Nike's cognitive shortcut.
• A more human B2B content marketing strategy.
• Leadership habits for 2022.

Hey again my friend!

Whether it's Nike or a virtual "nobody," I love finding insights to learn from anywhere I can. Lifelong learning is so important. That's a big part of why I 🧡 this newsletter. All the things our team talks about in Slack and conversations help me learn, grow and create ... and then I get to share them with you! 

I'm curious: Where are some of the places you look for inspiration and education? Reply and share if you're feeling generous! 

Let's get to it, shall we?

What We're Teaching 👓

Take HubLMS for a Test Drive

Are you looking to build a training course for employees? Maybe an online course to drive leads and customers? If you're a HubSpot user, you can keep all your data in your LMS and put all of HubSpot's tools to work with your trainings with HubLMS. 👩‍🎓

Get ready to experience the functionality first hand! You can have instant access to our online course that highlights the features and what you can do with the HubLMS for your company. You'll be able to go through each of the modules, learn about the features, and see how to build a course using the HubLMS theme on HubSpot. Take HubLMS for a test drive.

What We’re Reading 📖

The Gartner Top Marketing Predictions for 2022 and Beyond

Business predictions in December and January — they're as predictable as a Lifetime movie. But sometimes, we'll find some that help inspire and drive us. Here's one from our Growth Strategist Antonio: An on-demand webinar from Gartner.

The world remains torn between a desire for a prior sense of normalcy and a recognition that many of the changes we’ve experienced are permanent. A new equilibrium for marketing remains elusive. Join this complimentary webinar as Gartner experts reveal the future of marketing based on a present filled with tension and uncertainty.

Looking ahead: 9 trends that will steer marketing in 2022

Another perspective from a resource our Content Specialist Jaci shared with her team: We all face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.

How Nike turned its brand into a $35 billion cognitive ‘shortcut’

Much has been written about brand juggernaut Nike. Here's an interesting perspective (thanks to my friend Doug Davidoff). My favorite part of the story (Dan speaking here) is how Nike used transparency and a proactive communications approach to drive change across the industry.

What We're Watching 👀

TOO MANY EMAILS? Use THESE Proven Techniques | Outlook tips included

Does inbox zero work? Is it a worthy goal or something meant to make us feel inadequate and anxious?

If you want to manage your inbox in an effective way that leads to better productivity and less stress, this 13-minute tutorial for everyday people is for you. Leila Gharani shares her email management techniques that help you get organized.

What We’re Listening To 👂

High-Impact Habits for Successful Leaders

Leadership lessons can come from anywhere. Here's a podcast Antonio found valuable: Do you feel like your New Year's resolutions don't last?

In this show, Craig Groeschel shares three major reasons most New Year’s resolutions don’t stick and how you can focus on building a healthy identity through high-impact habits as a leader wherever you are.

IC Spotlight 🔦

Technical Engine: The architecture that makes a seamless customer experience a reality.

What if you could flip a switch and your wild dreams of end-to-end prospect, customer, and internal experiences were magically aligned and completely functional? Experiences that drive customer engagement today seem simple on the front-end but are actually carefully thought-out executions of back-end strategy. Our strategic and technical teams are ready to uncover your organization’s needs so you can create a seamless customer experience. Then, we can put together the strategic pieces that bring it all to life.

Let's talk.

Time to Get Nerdy 🤓

Create emails with programmable content

Our dev team is full of smart humans doing amazing work and sharing insights across the team. Here's something they're excited about: programmable content in emails! Check out the HubSpot documentation here for details — and let us know if you have questions!

Featured Video

Do you wanting to build a human B2B content strategy? Then this interview with Teodora Ema Pirciu from Impressa Solutions is exactly what you've been looking for.

GIF Wars

We love our GIFs. Besides the Slack channel dedicated to GIF wars— #gifgab— we also use them to wish teammates happy birthdays. Thanks Kendra for using an Antonio Banderas gif to wish our own Antonio a very HBD!

Thanks for reading!

Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.

Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.

You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat! 

Cheers,

Dan Moyle

dan@impulsecreative.com 

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