The how, why, and what of Growth: What to expect in this edition of Impulse Insights
How to build a social listening program
Is your sales team telling stories that sell?
Defining and creating a differentiated experience
Email + ABM = Success
Hey again, my friend!
How was your June? Q2 wraps up this week, and we're barreling into halftime and Q3 all at once. Hopefully, you can take a little time this long weekend for rest and reflection over the Independence Day holiday. In this edition, we're sharing some great resources from the team, including one of my (Dan) favorite podcasts. Buckle up. It's time for another round!
How should marketers think about A/B testing? How does HubSpot help? In this post, we shed light on how we think about testing here at Impulse Creative and how you may want to reconsider your testing strategy.
As modern B2B professionals, we need to monitor the many ways we engage with people and companies— from partners to vendors to customers. The problem? Our systems often don't empower efficient data management. Maybe we need therapy.
Have you started using account-based marketing (ABM) in your business? Are you wondering how to put email marketing to work in this new venture? We found this article to be a good introduction.
Is there a change in the air when it comes to the biggest tech companies? Perhaps. This post from Rand Fishkin gets into some deep details on a new law in the works focused on regulating the Big 3.
Our friend Christina (a community expert at HubSpot) partnered with one of our favorite SEO experts for an insightful online course: Build a powerful social listening strategy from scratch through a free course from Christina Garnett. Better understand your target audience and start building long-term relationships.
Do your sales folks tell stories? Are they stories that sell? Here's a presentation from RetroFoam 2022, a conference where Impulse Creative had a presence— me!
This isn't about overusing another buzzword. This is all about developing deeper relationships, and how stories connect us and affect the bottom line.
Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your employees deliver. It is what you stand for and how your customers feel about you. And most importantly, your brand is what your customers and employees tell others about their experience. Interested? Listen in as Douglas Burdett and Stan Phelps dive into this fascinating subject!
Featured Video 📹
What Is A Sales Pipeline? This week's featured video answers that exact question!
This is a great resource for sales hub admins or anyone supporting a sales role.
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