When someone asks, “What does your company do?” how do you answer?
Do you have a concise explanation — neatly describing your business model — or do you launch into… well, a bit of a jargon-laced spiel? 😬 It's not just you. A lot of us need a boost here. This resource just may help you leave the jargon-laced landscape behind and enjoy great positioning.
According to research by Leadfeeder, nearly 90% of B2B companies don't unlock the full value of buyer intent data. Help may be on the way. This article from AIthority sheds some light on how AI could benefit B2B companies in this boat.
TikTok continues to perform well for a lot of marketers. If you're still wondering how to make it work for you, here's a resource from HubSpot that piqued our interest. (Shockingly, it's more than just scrolling trends and #FYP).
Insightful inspiration shared by HB: Canva has over than 75 million users worldwide. Are you one of them trying to maximize your usage? Here are 10 Canva hacks so good, you'll kick yourself that you didn't know sooner (a Twitter 🧵).
The GDPR is a European Union (EU) regulation designed to significantly enhance the protection EU citizens' personal data. Even if you're not an international business, these regulations continue to evolve and make their way into other regulatory discussions. We could all benefit from this new HubSpot Academy lesson. (2 videos, <20 minutes: well worth our time and yours).
Jay Shetty reminds us to mind our mindset. When negative thoughts turn into action, that turns into habits, which can become an addiction that ruins our life. Surrounding yourself with people who can talk you out of these negative thoughts will change your life.
Not everything has to be business, right? If you're a fan of the American version of The Office, and you love taking deep dives, the early episodes of Brian Baumgartner's show (he was Kevin if you didn't know) are just a fun listen. You can listen on Apple and Spotify and other platforms. Take a little time and enjoy.
Featured Video 📹
Wondering how HubSpot Reports can help you tell a better story in your growth efforts? Check out this lesson from our newly-released HubSpot Reporting Course. In this lesson, Molly explains how we can tell a story with reports.
Molly found this resource useful. For those of us old-school Twits (I joined May 2008 😬) it may feel like a return to early tools like TwitLonger. But it's definitely nerdy news for Twitter power users.
GIF Wars
This week's GIF is Remington's reaction to confetti as we celebrated a milestone this month. Thanks to the hard work of so many, Impulse Creative joins the ranks of the top 1% of all HubSpot Solutions Partners worldwide as an Elite Partner!
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found something useful in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
