From Oprah's super soul to your work soul, we're here for it all:
HubSpot Sunsets Their API Key
You're only a few iPhone settings away from amazing videos
Time Management Tips to Save Your Soul
Oprah's Super Soul Podcast
Google Core Update + You
Hey again my friend!
As I'm putting this together, my colleagues (my friends) are cleaning up from Hurricane Ian. It's been a tough week. The Impulse Creative team is safe & in good spirits, but the hurricane devastated many neighborhoods. If you need help, FEMA Assistance is one place to start. And if you're like me and personally unaffected but want to help, look for legit organizations like the Red Cross to support relief efforts.
In the meantime, we're in for some helpful content from the IC team. One quick moment for a shameless plug for me, Dan. I wrote this article after some reflection on why I love serving the HubSpot Community. Is it ego? Is it my mission?
Β―\_(γ)_/Β― Maybe both.
Are you ready for the good stuff? On with the show!
An important upcoming date: HubSpot's API Key will no longer be functional as of November 30, 2022.
You have questions; we have answers. The best part? We vetted the answer with our developers and translated them (the answers, not the developers) into byte-size pieces.
"Once known as a stand-alone strand of the marketing budget, PR is now an active component for B2B companies, supporting their many promotional obligations."
Research shows that only 5% of potential B2B buyers are in-market at any given time. That means if you're only focusing on lead generation, you're missing out. The solution? According to this article, we need PR and marketing that increases overall awareness. What do you think? Are we seeing a shift in B2B marketing?
In customer service, it appears that: technology helps, digital customers drive innovation, data is vital and chat & AI are here to stay. Good insights - anything surprising in this article?
Per HB: A few key takeaways from Andy Crestodina's 9th annual blogger survey include:
Blog writing time has increased 74% since 2014 to 4 hours and 10 minutes on average in 2022.
The average blog is 1,376 words.
Bloggers who "usually" or "always" collaborate with influencers are 70% more likely to report strong results.
Bloggers who update old posts are 2.8x more likely to report strong results and bloggers are updating old content more often!
Plus, I jumped in, adding: The always-present challenge of time is interesting. Two of the top 3 challenges bloggers face are time based: Finding time to create AND promote content, plus also creating quality content consistently. And #4 is creating ENOUGH content consistently. What do you think? Reply and share your takeaways!
From TikTok trends to Marvel movies to Ted Lasso, if you're not convinced that video is good for your business, I'm not sure what to say. On the other hand, if you're all-in and just not sure what to do, may I suggest following Wistia? In this fun and quick tutorial, you'll learn a few quick tips to turn your iPhone into a great video tool. You don't need JJ Abrams to make good videos!
Is time messing with you? Do you find yourself overwhelmed by tasks and perhaps procrastinating a bit? Here's a great episode of Goal Digger that dives into some learnings Jenna Kutcher recently discovered.
Marketing Coordinator Meghan offered a great recommendation recently: Oprah's Super Soul is one of my favs! Not so much a business podcast but you hear from a lot of interesting people and gain some great insights/inspiration!
Google recently confirmed its September 2022 core update and product review update are done rolling out. Rachel's insight: It's official, Google's September Core Update is finished being rolled out as of yesterday. Keep an eye on those rankings!
Meme Mountain ππ»
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. π€ Whatever that means. π€· The point: We love our internet culture. Stephen shared this one with this thought: "I've never related more to something in my life."
Thanks for reading!
Hey again π Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter π.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
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