*Or at least the knowledge our amazing team is sharing with each other
Hey again my friend 👋
Time just keeps marching on, doesn't it?
March. Because it's March.... never mind. My family tells me I shouldn't explain my jokes. 😅
In today's edition of Impulse Insights, you'll find inspiration for content at every funnel stage, reports on social media marketing and business in general, tips on reaching prospects facing communication fatigue, and more resources from our #alwayslearning team. Are you ready for the good stuff?
We're currently exploring (and sharing) content for each stage of the buying journey— also known as the funnel.
While the flywheel is our jam, we do still consider funnel stages important. So this resource is chock-full with 16 ideas to guide your audience to the bottom of your funnel.
BONUS: We also have content inspiration for your other funnel stages.
One of our marketing strategists, Stephen, found this for all of his reporting friends out there. A few items that caught his attention:
46.5% of companies aren't sure if they're tracking the right KPIs.
Over 50% of companies reported they use nine different types of tools when making reports.
Companies reporting on hitting >75% of their goals create complete reports. They include a variety of metrics, analyze them, explain the results, and write the next steps and recommendations.
Thinking about product-led growth? Here's a resource I found and shared that helps us understand what a product-led growth model requires. Hint: Your goal is to understand how to build products and features that align with customer needs.
One of our newest additions is already dropping value into our LearnUp channel! Here's something from RevOps Strategist, Amber, on social media trends from HubSpot. Check out what more than 1200 global social media marketers across B2B and B2C industries in the United States are investing in this year.
Too many emails. Too many texts. Definitely too many DMs. Sound familiar? It's not just you. Many customers, especially B2B customers, face communication fatigue. So... how do you get efficient B2B sales in this reality? Start with this webinar (03.09.2023) to get 5 tangible dos and don’ts to navigate and prioritize your sales efforts.
If you're ready to take charge of your reporting in HubSpot, start this free, self-guided course today! Sign up for this practical, on-demand course for finding and implementing reports to measure the metrics that matter.
Black History shouldn't be confined to just the shortest month of the year. The contributions to America by Black people far exceed a single month. This Spotify playlist from the HubSpot Podcast Network helps us continue the learning from Black voices.
Here's a great LinkedIn post, thread, and subsequent tool we found, as people dig more and more into generative AI writing tools like ChatGPT.
Are you ready to go beyond beginner mode? What are you doing with these AI tools?
Meme Mountain 🌐💻
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's some helpful life advice from our co-founder, Rachel.
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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