Here's a look at what's in this edition of Impulse Insights

• Google's upcoming evolution
• Can Zapier and OpenAI change your email game? (Should it?!)
• The Rock's social media masterclass
• What we're all wrong about 

Hey again my friend!

As I'm putting together this edition of Impulse Insights, my partner just told me we're having tortillas with every meal today.

• Breakfast burritos
• Leftover enchiladas for lunch
• Sweet potato & veggie roll-ups for dinner

There are no lessons or marketing/sales takeaways there. It just seemed like a weird situation.

Do you ever have one of those days? Honestly, I'm here for it.

On with the show!

Optimize Your Business's Instagram

It’s easy to see which brands are killing it on Instagram and get a little green with envy. Instead of letting jealousy take over, implement our 26 tips to optimizing your business’s Instagram presence.

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WHAT WE'RE
TEACHING

Learn About The Benefits of Content Syndication

What is content syndication? It's the process of republishing content from your website to any platform other than where it was originally published.

Increase authority & awareness when you properly repost articles through blog optimization and syndication. Read 17 tips to save time & get more readers!

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WHAT WE'RE
READING

Google Search to become more “visual, snackable, personal, and human”

Google recently added new ways to find and explore diverse perspectives on Search.

This news got our attention twice in our #learnup channel.

Brigette posted the insight article from Search Engine Land with this: " Are some big changes coming to Google Search? 👀"

Then Stephen shared the Google blog with their perspective, and his top takeaway: In addition to making it easier to find authentic perspectives, we're also improving how we rank results in Search overall, with a greater focus on content with unique expertise and experience. Last year, we launched the helpful content system to show more content made for people, and less content made to attract clicks. In the coming months, we’ll roll out an update to this system that more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search.

What do you think: Are you prepared for these changes? 

How to automatically generate email summaries with Zapier and OpenAI

Me: "An interesting use of AI from Zapier."

Remington: "So many potential security issues with letting ChatGPT read your emails. Once it's a closed system (we'll see what that pricing looks like soon I hear) then maybe. But the potential for a breach is pretty high. What a weird world we live in."

We're exploring all the AI talk with caution as you can see. There's a lot people aren't considering with all these very cool ideas.

What are your concerns with OpenAI and other similar tools? 

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WHAT WE'RE
WATCHING

The Rock's Social Media Masterclass

Can we learn from what the Rock is cooking? HubSpot thinks so!

In this video, HubSpot's Tory Bullock takes a look at how Dwayne “The Rock” Johnson has built an online personal brand that is unrivaled in the entertainment industry. Even if you're not in the entertainment industry, we think there's still something to learn. After all, you really can't avoid The Rock in pop culture!

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WHAT WE'RE
LISTENING TO

Rethink what you know with this show!

Sometime we need to get out of our comfort zones. This podcast does just that. Part of why is that it's not a business show. Let's learn beyond our businesses. But also, get ready to rethink what you thnk you know about our pop culture history! (Be prepared with an open mind!)

Against the Grain with Kipp and Kieran

Back to business: Kipp and Kieran continue to go against the grain with this show. The most recent episode focuses on Google vs. ChatGPT. Before that, a look at how all AI is changing content marketing. There's a lot to learn from these two.

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TIME TO GET
NERDY

We love HubSpot Community here at Impulse Creative. Several team members are active, asking questions, answering queries,  and sharing helpful content. We love finding resources from other community members, too!

In this HubSpot Community resource, José Forte offers an interesting lesson for sales teams on setting up and measuring service level agreements to help our teams grow smarter.

MEME
MOUNTAIN

From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's a classic, with a nod to the HubSpot "masterclass."

Thanks for reading!

Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.

Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.

You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!  

Cheers,

Dan Moyle
dan@impulsecreative.com

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