Here's a look at what's in this edition of Impulse Insights
Adobe's new superpower
State of Search
Sales and surfing
Is that truck HDMI compatible?
Hey again my friend!
In our efforts to bring y'all the latest and greatest from the business growth industry, we've noticed something: content about AI isn't resonating all that much. But we don't want to abandon it as it's here to stay.
So, I'm curious. Are you interested in content around AI? Or are the resources we've shared not that interesting? I'd love your feedback. You won't hurt my feelings.
In the meantime, you'll find two resources in this edition that touch on AI. Hopefully, you find value in them. Ready to roll?
On with the show!
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WHAT WE'RE READING
Did Adobe Just Alter the Timeline?
With its Firefly release, Adobe is taking Photoshop into an entirely new era. Want to see what artificial intelligence can do for graphic design? Hold onto your socks!
P.S. The discussion in the comments on both of these social posts is just as educational as the videos themselves.
Here's an interesting piece we found from HubSpot. If you're wondering what our career field could look like with AI on the rise, this is a great read. And it's not just guessing. HubSpot includes real data and examples.
In the constant evolution of search, you may be wondering about the latest trends. Are people actually still using Google? Typing or using voice? How did COVID-19 impact peoples' searches? What can we do as businesses?
Semrush put together comprehensive insights in their State of Search report. A couple of takeaways:
> Even though the world was affected by global economic changes and crises, most industries had shown growth and regained their levels of online search traffic by the end of 2022.
> Last year actually marked a three-year downward trend in the number of ranking domains, according to our State of Search data. This may be due in part to some of the indexing issues Google faced last year, or the likelihood that it’s better than ever at fighting spam and removing irrelevant domains from its index.
Work on getting found, even as SEO evolves. Constantly.
Stephen F. calls this "a really good and quick video tutorial from one of my favs."
This is a great look at how to extract new high-intent keyword opportunities from your existing content. It's one of the fastest ways to identify low-hanging fruit.
And while the creator uses Ahrefs for most of his work, Stephen says you could still accomplish exactly the same with other tools like Semrush.
It can be tough finding good sales podcasts. Here's one we found on the HubSpot Podcast Network with some engaging converssations: Everyone is looking for help in sales, yet so few are willing to give it unselfishly. Richard Harris and Scott Leese have teamed up to bring their best advice from their own life experiences, real-world job experiences, and what they see sales reps and leaders do right and, equally, do wrong so you can be the best at your craft as well. And yeah, there will be the occasional surf story.
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently. Thanks Justine!
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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