With a proper lead scoring strategy, you’ll be tracking your potential customer's behavior and web activity to determine their level of interest in your company. You'll also use this data to decide on your interest in them.
By combining both factors, you can make an educated decision on who is most likely to become a customer. Then you'll be able to send those that are truly qualified leads, to your sales team.
With this ebook you’ll learn:
- Basic lead scoring terminology that is crucial for your strategy
- Criteria for scoring and segmenting Leads
- The difference between implicit and explicit lead intelligence
- How to map out sales criteria and assign numbers
- And much more!
Download your FREE copy of Lead Scoring: The Smarketer’s Guide today and be on your way to a smarter lead scoring strategy!