All things branding, inbound marketing, inbound sales + growth blog

The Difference between On-site & Off-site SEO

Written by Remington Begg | April 19, 2012 at 6:03 AM


We’d like to give you a little more information on SEO and the most important steps that are needed to improve your search rankings.

Your search engine rankings depend on (1) Links to and from your website and (2) Content on your website as well as on the sites that link to your site.

What we call "The 70/30 Rule"

Therefore, adjusting the tags and keywords on your website will deliver about 30% of the rankings that you want. Our research indicates that authoritative links to your website account for 70% of your search engine rankings. While On-site SEO is Necessary, it is NOT sufficient.

The Good News is We do both! We help adjust your tags and optimize your website to make it as search-friendly as possible.

While we’re working on that, we start building links to your website by writing articles about your targeted keywords and posting them across the web. You'll be able to monitor the number of links to your site with this chart on our reporting dashboard:

Our transparent and accountable reporting dashboard shows you the actual content that has been written and provides links to the sites where the content has been placed (for link building). The dashboard also shows you the tasks that have been completed for your campaign and those that are scheduled for the month.

 










What else would you like to know? We’ll be happy to answer any questions you have about any of our services. Call us or comment on this post with your thoughts!