Inbound Insights

Read on for tips, strategies and resources for branding, inbound marketing, and HubSpot

How to Improve Your Customer Experience

Quick Takes Positive CX sprouts from listening, adapting, and understanding your customers’ needs. When your team is set up for success, that will fuel positive customer experience. A voice of the customer (VoC) program is a powerful tool to make your customers heard so that you can act on their feedback. While not the sexiest recommendation, careful documentation helps your team know where you’ve been, where you are, and where you’re going. Departments contributing to customer experience should be synchronized.

Why Your CX Strategy Needs Specific Goals

Quick takes: Your customer experience goals should reach beyond revenue and focus on being...

Building Your Customer Experience Strategy: The Foundation

Let’s talk about building a remarkable customer experience strategy.  The customer experience (CX)...

What *REALLY* is Customer Experience?

Quick Takes:  CX can drive brand loyalty and advocacy and greatly affect revenue and reputation....

WTF is a Brand Promise? [Definition + Examples]

By definition, a brand promise is a short but powerful phrase that tells your customers what...

The Customer Journey vs. The Buyer's Journey: What You Need to Know

The processes companies use to attract and retain customers are most commonly referred to as the...

How to Attract New Customers with Inbound Marketing

TL;DR: Making it easy for your audience to find the great content that lives on your website (in...

Sales Sequences Are a Quick Win You Need: The Why, The How & The Human

TL:DR: Sales sequences provide objective automation, so you can analyze strengths and weaknesses in...

10 Stats to Prove Digital Marketing is Worth the Investment

TL;DR: Your audience is online more than any other media channel, so you should be too. Content...

5 Inbound Marketing Tactics for Your Next Campaign

TL;DR: You can start using inbound marketing techniques today! Once you figure out your buyer...

3 Sales Hub Tools to Improve Your Flow

TL;DR You can book meetings, store and share documents, and save templates through Sales Hub to...

HubSpot Data Management Features: Demo & Tips [INBOUND 2022 Update]

TL;DR: HubSpot released two outstanding and long-awaited data management features (the Data Model...

What Inbound Marketing Is and Isn't

TL;DR: Inbound marketing is not a trend, but a person-driven, tactical strategy for converting mere...

What the HubSpot API Key Sunset Means for You

TL;DR: Time is running out to replace your HubSpot API keys with private or public apps to ensure...

Why, Who, How: A Practical Guide to Community Led Growth with HubSpot

At HubSpot’s INBOUND22 Conference, we heard of a shiny, exciting new concept: Community Led...

Write a Kick-Ass Brand Positioning Statement + Template

When someone asks, “what does your company do?” how do you answer Do you have a concise explanation...

WordPress vs. HubSpot CMS Hub: Unpacking the True Costs

Update: We published this piece in June of 2020. In 2021, HubSpot announced new pricing on its CMS...

What’s Your Brand Archetype? Find Out With These Examples

If you were asked, “What’s your brand’s personality?,” would you know how to respond? For some...

How to Write an Email Subject Line That’s Too Good Not to Open

How’s your email marketing going? Not so hot? If your email open rates are cruddy for your...

What is Revenue Operations, AKA RevOps?

Significant changes are coming your way— and fast! The good news is, your business is growing. The...

Pardot vs HubSpot - A Story from the Front Lines

Two years after we published this, and it still holds true. HubSpot continues to build its power...

How A Custom HubSpot CallRail Integration Can Improve Your Lead Attribution

Picture this… Your company has an incredible inbound strategy. 

How We HubSpot: Inbox in HubSpot as a Customer Service Channel

Customer service. Customer support. Customer success. Whatever you call it, how you interact with...

How We HubSpot: When to Automate

With great power comes great responsibility. - Uncle Ben to Spider-Man Just because it's what's...

How We HubSpot: HubSpot Onboarding

With promises of better marketing, a deeper understanding of customer behavior, automation to make...
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