Cathy Roth
Everything else
5 Inbound Marketing Tactics for Your Next Campaign
TL;DR: You can start using inbound marketing techniques today! Once you figure out your buyer personas, you can create intentional content ...
3 Sales Hub Tools to Improve Your Flow
TL;DR You can book meetings, store and share documents, and save templates through Sales Hub to improve your sales workflow (and your life).
HubSpot Data Management Features: Demo & Tips [INBOUND 2022 Update]
TL;DR: HubSpot released two outstanding and long-awaited data management features (the Data Model Overview and Data Quality Command Center) ...
What Inbound Marketing Is and Isn't
TL;DR: Inbound marketing is not a trend, but a person-driven, tactical strategy for converting mere customers into brand evangelists.
What the HubSpot API Key Sunset Means for You
TL;DR: Time is running out to replace your HubSpot API keys with private or public apps to ensure custom functions and integrations keep ...
Why, Who, How: A Practical Guide to Community Led Growth with HubSpot
At HubSpot’s INBOUND22 Conference, we heard of a shiny, exciting new concept: Community Led Growth. And if you’re like many in the room (or ...
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Write a Kick-Ass Brand Positioning Statement + Template
When someone asks, “What does your company do?” how do you answer? Do you have a concise explanation — neatly describing your business ...
What’s Your Brand Archetype? Find Out With These Examples
If you were asked, “What’s your brand’s personality?,” would you know how to respond? For some companies, the answer comes easier than ...
How to Write an Email Subject Line That’s Too Good Not to Open
How’s your email marketing going? Not so hot? If your email open rates are cruddy for your industry, it’s time to take a hard look at your ...
What is Revenue Operations, AKA RevOps?
Significant changes are coming your way— and fast! The good news is, your business is growing. The bad news is, you're not sure if you're ...
Pardot vs HubSpot - A Story from the Front Lines
Two years after we published this, and it still holds true. HubSpot continues to build its power while staying usable. Complex doesn't have ...
How A Custom HubSpot CallRail Integration Can Improve Lead Attribution
Picture this… Your company has an incredible inbound strategy.
How We HubSpot: Inbox in HubSpot as a Customer Service Channel
Customer service. Customer support. Customer success. Whatever you call it, how you interact with the people who buy into your business is ...
How We HubSpot: When to Automate
With great power comes great responsibility. - Uncle Ben to Spider-Man Just because it's what's done doesn't mean it's what should be done! ...
How We HubSpot: HubSpot Onboarding
With promises of better marketing, a deeper understanding of customer behavior, automation to make life easier and more, HubSpot brings a ...
How We HubSpot: A/B Testing
Always be testing. 👈 It’s become a marketing motto. But it doesn’t tell the whole story. Yes, we should test tactics and strategies in ...
Another HubSpot Hub? Why Operations Hub Isn't Just a Shiny Distraction
If there’s one thing you can be sure of in today’s world of software, social and superfast everything, it’s that we have no shortage of ...
Use HubSpot’s Topics SEO Tool to Improve Content Marketing Strategy
If you’re a part of the HubSpot community, you probably know a thing or two about the HubSpot CRM’s built-in search engine optimization ...
Marketing + Operations: The Team Alignment You're Not Talking About
Marketing and operations alignment starts by understanding each other! When you're ready to align your Operations Team with your Marketing ...
Adding Google’s How-To Structured Data to Your Content for Beginners
If you’ve stumbled upon this post, chances are you’re intrigued by the way the “how-to” featured snippets display in search results— more ...
How to Use SEMrush’s SEO Writing Assistant with Google Docs
As a content generator, you know everything that goes into creating top-notch web pages and blogs. First, you have to think up the big idea ...
How Impulse Creative Does Content Marketing Differently
You’re here because your brand needs fresh content. More blogs, social posts, emails, and brochures, please! The problem is, you can’t ...
Will the Real Customer Journey Please Stand Up? Please Stand Up 😜
The inbound marketing world is great for identifying revolutionary concepts, giving them a name that becomes the newest buzzword, then ...
Choosing the Best Content Marketing Agency for your Outsourced Content
It's an undeniable fact that your brand needs to consistently push out helpful, engaging content. But not all companies have the time or ...
What is the Buyer's Journey?
In a world of infinite options, there are endless ways to solve our problems. As consumers, we've adapted by getting smarter, more shrewd, ...
The Under-Utilized SEO Strategy: Mission-Driven Content Marketing
Here you are again— clicking an article to learn about a shiny, new search engine trick. Maybe you’re hoping this one will be the gamer ...