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LearnUp: January HubSpot Updates
In this update round up, we're tackling two specific HubSpot updates, unrelated but important to know as you head into 2024.
Solution Selling: The Mindset, The Process, The Results [INBOUND Recap]
Selling is often associated with the terms “pushy,” “convincing,” and “all about money.” However, with solution selling, you can add the ...
3 Inbound Marketing Trends to Fall in Love with for 2024
Every blog post or email offers the chance to generate leads. Each channel offers a chance to produce content that can educate, entertain, ...
WCAG and ADA Website Compliance: What You Need To Know
As a business owner, you’ve probably heard of Americans with Disabilities Act (ADA) compliance. Your company may even be ADA-compliant at ...
Traditional Conversion Paths are So Yesterday - Enter the Conversion Strategy
A conversion path is a journey planned by marketers and/or website developers to connect steps you want visitors to take through your ...
HubSpot Update: Branches in Workflows
As marketers, we love to test. A/B testing email subject lines, testing copy and color in our call to action buttons, and testing social ...
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9 Sales Ops Pain Points and How to Overcome Them
Selling is an art. Selling is human. Selling is unpredictable. Yes, and selling can be anything but successful. This might be a familiar ...
INBOUND23: Team Takeaways
How many INBOUND sessions can one person attend? What happens when you schedule your sessions, but find yourself in a conversation you just ...
17+ Best Practices for Smarter Landing Page Optimization
A high-converting landing page requires a baker-like calibration to achieve your goal. Let’s break down the ingredients (aka our best ...
How to Use HubSpot: 10 Takeaways from 2,000 Trainings
When you first enter the HubSpot world, whether it’s a new portal or one you’re inherited, it can feel like a lot. HubSpot is a pretty ...
Content Syndication Explained + How to Properly Repost Articles
Table of Contents The differences between blog optimization and content syndication Benefits of content syndication Benefits of blog ...
Campaign Strategy Is The Tactical Approach Your Marketing Needs Now
Content Strategy versus Campaign Strategy might not be the debate you thought you’d be reading about today, but quite often, when we ...
How to Repurpose Your Content to Amplify, Engage & Nurture
Over the past few days, weeks, months, and years you’ve created content. Maybe even lots of content. Historically, that’s been the biggest ...
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Beyond BuddyPress: Alternative Online Community Management Platforms
BuddyPress is often considered one of the most accessible and highly-rated community management or forum plugins for WordPress. It’s free ...
Ultimate List of Delight Stage Content Ideas
The Delight Stage is all about delivering on the promises Sales and Marketing have made in the buyer’s journey. ↓ Jump down to learn more ...
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Bottom-of-the-Funnel Marketing: The Ultimate Decision Stage List
Bottom-of-the-Funnel Marketing Needs Decision Stage Content You’ve made it to the final stage of your buyer’s journey marketing content: ...
Mid-Funnel Marketing: The Ultimate Consideration Stage Idea List
Mid-funnel marketing should be centered around evaluating effective options. The audience may not be looking for a specific solution just ...
Top-of-Funnel Marketing: The Ultimate Awareness Stage Idea List
Top of Funnel Marketing Needs Awareness Stage Content At the top of the funnel, your audience is the widest. This is where you attract new ...
How to Improve Your Customer Experience
Quick Takes Positive CX sprouts from listening, adapting, and understanding your customers’ needs. When your team is set up for success, ...
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Why Your CX Strategy Needs Specific Goals
Quick takes: Your customer experience goals should reach beyond revenue and focus on being customer-centric. When your team is happy, your ...
Building Your Customer Experience Strategy: The Foundation
Let’s talk about building a remarkable customer experience strategy. The customer experience (CX) building cycle What you need to succeed - ...
What *REALLY* is Customer Experience?
Quick Takes: CX can drive brand loyalty and advocacy and greatly affect revenue and reputation. When CX is done well, there is a direct ...
WTF is a Brand Promise? [Definition + Examples]
By definition, a brand promise is a short but powerful phrase that tells your customers what feeling or experience they can expect from ...
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The Customer Journey vs. The Buyer's Journey: What You Need to Know
The processes companies use to attract and retain customers are most commonly referred to as the buyer's journey and the customer journey. ...
How to Attract New Customers with Inbound Marketing
TL;DR: Making it easy for your audience to find the great content that lives on your website (in blogs, pillar pages, and premium content) ...
Sales Sequences Are a Quick Win You Need: The Why, The How & The Human
TL:DR: Sales sequences provide objective automation, so you can analyze strengths and weaknesses in your sales team, strategy, and training ...