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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01 stacked website wireframe
Website Design

Rethink Your Website: Architecting Your AI-Enabled, Customer-First Content, Structure, & Strategy

The way our customers discover and interact with businesses is undergoing a seismic shift, and frankly, adapting is no longer optional—it's ...

Remington Begg · May 15, 2025
FIG. 02
SEO

AEO, GEO, SEO: Beyond the Hype – Building a Human-First AI Marketing Strategy That Wins

I've been watching the market with a keen eye lately, and it's genuinely exciting to see a shift in thinking. More and more, we're ...

Remington Begg · May 15, 2025
FIG. 03
Sales Strategy

Let's Get Real About Your GTM: Powering Through 2025 and Beyond

Alright, it’s the middle of May, and if you’re like me, you’re probably thinking, "Wow, this year is flying!" We're barreling towards that ...

Remington Begg · May 14, 2025
FIG. 04
SEO

How Reddit's Boom & Google's Nod to Forums Unveil Your Next GTM Play

Marketers, are you paying attention? Reddit's Q1 2025 earnings just dropped a bombshell that should reshape your strategy: a staggering 54% ...

Remington Begg · May 9, 2025
FIG. 05
SEO

The Digital Transformation Your Company May Be Missing: Your B2B Buyer

Few milestones over the last decade spurred digital transformation like the pandemic a few years ago. It certainly compelled businesses to ...

Remington Begg · May 7, 2025
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HubSpot

The HubSpot Power Play: Orchestrating Smarter Growth Beyond the Basics

Impulse Creative has seen several transitions in buyer-behavior since becoming a HubSpot Solutions Partner over 13 years ago, we've ...

Remington Begg · May 5, 2025
FIG. 07
HubSpot

HubSpot's Customer Agent: 6 Crucial Checks Before Turning it On

HubSpot dropped its new Customer Agent Beta in early April, and it shows amazing promise: an AI agent capable of answering customer ...

Remington Begg · May 2, 2025
FIG. 08
Marketing Strategy

The AI-Forward Buyer: Create Confidence & Clarity for Smarter Growth

The landscape of sales and marketing is undergoing a rapid transformation, driven by fundamental shifts in buyer behavior. This isn't just ...

Remington Begg · Apr 29, 2025
FIG. 09
Sales Strategy

Are You Marketing to Humans or Agents? Preparing Your Website for the Future

Traditional marketing wisdom focuses on appealing to human emotions, pains, and aspirations. We craft compelling narratives, design ...

Remington Begg · Apr 25, 2025
FIG. 10
HubSpot

10 Powerful Plays with HubSpot's New Customer Journey Tool

For years marketers have been drawing customer journey maps. We've pieced them together like digital archaeologists, digging through siloed ...

Remington Begg · Apr 24, 2025
FIG. 11 Smart Content for Inbound Marketing - Impulse Creative Blog
Content Marketing

Smart Content Explained: Why It’s Badass + How-to Tips

Every visitor to your website is different. A first-time visitor needs an introduction. A returning lead needs a reason to buy. Your ...

Remington Begg · Apr 8, 2025
FIG. 12 Is the Generative AI Revolution Like Robots in Manufacturing?
Artificial Intelligence (AI)

Is the Generative AI Revolution Like Robots in Manufacturing?

This is a resource written from a first-person point of view. I'm Dan, your tour guide.

Remington Begg · Jun 13, 2024
FIG. 13 LearnUp Podcast banner episode 7 - Navigation Bookmarks and Sensitive Data Storage
LearnUp

LearnUp Podcast Episode 7 - Navigation Bookmarks and Sensitive Data

We Can Bookmark Tools! Welcome back to the LearnUp Podcast, HubSpot enthusiasts! In today’s episode, Josh and Dan dive into some exciting ...

Remington Begg · Jun 11, 2024
FIG. 14 LearnUp podcast banner for episode 6 Memberships in Content Hub and Help Desk Enhancements
LearnUp

LearnUp Podcast Episode 6 - Content Hub Part 2 and Help Desk

Memberships in Content Hub and Help Desk Enhancements Welcome back to the LearnUp podcast! In our previous episode, we explored the ...

Remington Begg · May 21, 2024
FIG. 15 LearnUp podcast banner for episode 5 Diving into HubSpot Content Hub and New AI-Powered Tools
LearnUp

LearnUp Podcast Episode 5 - Content Hub Part 1

Exploring HubSpot's Latest Updates: A Dive into Content Hub and AI-Powered Tools Welcome back to the LearnUp podcast, where we unravel the ...

Remington Begg · May 14, 2024
FIG. 16
HubSpot Sales Hub

6 Taylor Swift Lyrics to Inspire Your Sales Ops

In a completely unscientific study conducted by the Impulse Creative revenue team, we found that the best way for our CRM updates to ...

Remington Begg · May 13, 2024
FIG. 17
Inbound Marketing

How to Write a CTA in 2024

Writing that compels someone to take action is kind of like magic. When you write it right, the reader is hooked, directed, and acting ...

Remington Begg · Apr 23, 2024
FIG. 18 Blog Featured Image Harnessing the Power of Generative AI in HubSpot: A Quick Guide
Artificial Intelligence (AI)

Harnessing the Power of Generative AI in HubSpot: A Quick Guide

Like a fish in water not realizing it's wet, we may not even recognize how much we're interacting with artificial intelligence. But the ...

Remington Begg · Apr 3, 2024
FIG. 19
LearnUp

Using Generative AI in Your Growth Plan

Generative AI is everywhere. It’s not new. Grammarly has been giving suggestions for a long time. But it’s “shiny and new” right now as ...

Remington Begg · Apr 2, 2024
FIG. 20
SEO

3 SEO Trends to Look for in 2024

Many trends come and go. MySpace statuses, puka shell necklaces, inflatable furniture, etc. And there’s a good reason why they’re no longer ...

Remington Begg · Mar 21, 2024
FIG. 21 February HubSpot updates blog banner
LearnUp

LearnUp: February HubSpot Updates

In this update round up, we're sharing insights into a few HubSpot updates from February as you head into March ready to round out Q1. ...

Remington Begg · Mar 12, 2024
FIG. 22 LearnUp podcast artwork for episode 4 on custom object pipelines and new navigation
LearnUp

LearnUp Podcast Episode 4 - Custom Object Pipelines, New Navigation

In the latest episode of the "Learn Up with Impulse Creative" podcast, hosts Dan and Josh dive into the recent updates in HubSpot, covering ...

Remington Begg · Mar 5, 2024
FIG. 23
Email Marketing

Fresh Email Subject Lines for Sales: Best Practices

Email subject lines for sales are arguably the most important component to crafting an email that will generate leads and conversions, book ...

Remington Begg · Feb 15, 2024
FIG. 24 LearnUp Podcast episode 3 banner - HubSpot's pricing model
LearnUp

LearnUp Podcast Episode 3 - HubSpot's Seat Pricing

In the latest episode of the LearnUp podcast, hosts Josh and Dan dive into the new developments in HubSpot's new seat pricing and ...

Remington Begg · Feb 8, 2024
FIG. 25 LearnUp Podcast: Episode 2 - Bad Support UX, CDN Functionality
LearnUp

LearnUp Podcast: Episode 2 - Bad Support UX, CDN Functionality

In the latest episode of "LearnUp with Impulse Creative," co-hosts Dan and Josh dive into HubSpot updates in domain settings with CDN ...

Remington Begg · Jan 23, 2024
FIG. 26 LearnUp Podcast Episode 1: Workflows, Associations, and More
LearnUp

LearnUp Podcast: Episode 1 - Workflows, Associations, and More

In the latest episode of "Learn Up with Impulse Creative," co-hosts Dan and Josh dive into the exciting updates from HubSpot, aiming to ...

Remington Begg · Jan 16, 2024