Data cleansing. Clean data. Data cleaning. Staying organized. Whatever you call it, keeping your database of contacts up to date and running efficiently is critical to business. Business leaders know this intuitively— you’re all very smart people. 🤓 And yet… 29% of companies believe that their current customer or prospect data is inaccurate in some way 89% of companies face challenges in how they manage data 95% of organizations see impacts in their organization from poor data quality (source) What does this tell us? Maybe most of us just get overwhelmed at all the data. Or maybe we don’t know where to start. Or perhaps we’re just not sure it’s for us. Let’s put that all to rest.
