Dan MoyleSo many end-of-the-year top ten lists… so little time.
Seriously. This time of year, everyone has lists from “Top 10 Hacks” to “The Best 10” and beyond.
But how many of those really help you? How many of those lists give you something to watch during holiday downtime… or listen to during holiday drives?
Instead of another list you’ll ignore or predictions you don’t need, here’s a list of ten interviews on business growth you can binge this season.
1) Nick Nimmin - Committing to Your Strategy
Nick Nimmin is a YouTube Certified consultant who’s passionate about using the power of YouTube and online video to create and connect with an audience, expand influence and grow businesses.
In addition to teaching others, he’s grown his personal YouTube channel to over 400,000 subscribers.
As a public speaker, Nick loves to talk about live streaming, audience development and growing social influence using YouTube.
In this episode, Nick dives into how committing, truly making a decision to stick with your strategy, makes all the difference in growth.
2) Steve Woodruff - Growing with Clarity
Steve Woodruff helps business owners, leaders and others discover their fit if they’re in charge of a business or brand, and are asking these kinds of questions:
- With all this stuff that we could be doing, where should our strategic focus be?
- How can we differentiate in the marketplace?
- Do we have a core message that our customers are grasping and remembering?
Steve does this through something he calls Clarity Consulting. He says it's like a combination of personalized strengths-discovery, strategic brainstorming, and targeted branding. The goal is simple: Discover Your Fit. Then, he helps you craft the words that become your verbal business card. Words that lead to the ultimate business advantage – referrals.
Sound like a plan for growth?
3) Pete Caputa - Predictable Performance
In this Wayfinding Growth episode, we talk with Pete Caputa from Databox about Predictable Performance Improvement.
He shares where companies are right now, where they should head, and the pirates to watch out for along the way.
He also shares some information around tools you can use as well as how Databox fits into the mix.
4) Nelson Joyce - Using Processes and Documentation to Grow
Tettra is an internal wiki tool, built to help companies of all sizes document their processes. It's an integrated SaaS, that helps growing teams grow strategically, methodically, and with wisdom. Rather than keep all of the knowledge in one person's head, Tettra helps teams build knowledge bases.
Nelson Joyce is co-founder and Chief Product Officer. Previous to founding Tettra with co-founder Andy Cook, Nelson was with HubSpot, as a UX designer and product entrepreneur. Growth is in Nelson's core values, and he opens up about his journey.
Early on in the conversation, in talking about starting Tettra, Nelson says "One of the biggest risks in starting a company is can you even work with the person or the people you're starting it with?" Figuring that out is a critical step in a growth journey for a startup.
5) Jeff Sieh - Visual Marketing’s Impact on Growth
Jeff Sieh is an international speaker and visual marketing consultant specializing in Pinterest, Instagram, and video marketing. He’s also a member of the Social Media Examiner social team.
Jeff knows a thing or two about business growth.
In this episode of the Wayfinding Growth podcast, we talk with Jeff about visual marketing and its impact on how you grow your company.
He covers tools, tactics, and mindsets that will help you be more flexible and creative with your visual marketing.
6) Joey Coleman - Customer Experience and Growth
On episode of Wayfinding Growth, you’ll explore the why, how and who of great customer experience in and for your business.
Our special guest for this episode’s journey is Joey Coleman. Joey specializes in creating unique, attention-grabbing customer experiences.
For over a decade, he has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects.
He has a long history of energizing and motivating audiences to enhance their customers’ experiences. He is an award-winning speaker (yes – they do have speaking contests) at both national and international conferences – competing against NY Times Bestselling authors, business leaders, and internet sensations/celebrities.
7) Doug Davidoff - Better, Faster, Stronger, Cheaper
Doug Davidoff founded the agency Imagine Business Development. As the CEO, he’s directly advised more than a dozen companies who have successfully sold for a combined value of more than $1 billion. Imagine is also a HubSpot partner.
For more than 20 years, Doug has advised small and mid-market companies that are committed to serious growth who want to hear the truth about achieving it. Doug’s worked, firsthand, with more than 1,500 companies (and seen their financial statements), so he knows the difference between what works, and what sounds good and doesn’t work.
What we love about Doug is that he takes a "no-holds-barred, no bullshit approach" to business growth. He's a true wayfinder and natural explorer.
Doug’s both quick to adopt new ideas, methods and technologies; and remarkably cynical of products and strategies dubbed “the next thing.” As you'll here in this Wayfinding Growth episode, he combines an in-depth knowledge of sales and marketing theory and strategy, with front-line execution expertise to know what works, what doesn’t and why it is so.
8) Mike Allton - Capturing, Tracking and Tackling Your Content Ideas
In this episode of Wayfinding Growth, we chat with Mike Alton from thesocialmediahat.com about capturing, tracking & tackling your content ideas.
We dive into items like who should be the “Captain of the Content Ship” and what pirates should companies be watching out for.
Mike does an amazing job helping us navigate the stormy seas of capturing and tackling the ideas that we all have!
9) David Cancel - Conversational Marketing
David Cancel from Drift joins Wayfinding Growth on this episode to explore how conversational marketing can help your business grow.
Just like wayfinders have charts, compasses, and chronometers, we want you to have the right tools to navigate yourself and your team to success.
Tools (mindsets) of the week for conversational marketing:
David jumps into the deep end of being human online. He brings up how conversational marketing is actually way beyond just a platform.
He then leans into focusing on how we are returning to a natural pattern (people having conversations) and knowing what to do with those conversations.
Later in the episode David waxes poetic on how, historically, companies focused on numbers not humans.
10) Bob Fish - Growth Through Franchising
Parallel industries can teach us so much. In this episode of Wayfinding Growth, Remington walked away with several "aha moments" from a coffee franchise that sparked ideas for our own agency. We hope you'll do the same.
Biggby Coffee (pronounced Big-Bee) is a privately owned coffee franchise business based in East Lansing, Michigan. There are close to 250 locations across 8 states, each locally owned and operated. Bob Fish and Michael McFall are the co-CEOs of Biggby Coffee.
Bob explores everything from franchising to how empathy lead to a rebrand for the coffee brand.
Bonus Binge-Worthy Episode
You can't really distill all of the Wayfinding Growth episodes into just 10 best... we had a straggler!
Sarah Bedrick - Disrupting HR to Grow
Sarah Bedrick is cofounder and VP of marketing at Compt, an HR software that helps companies create perk stipends so employees can get the perks they want and need most.
Prior to Compt, Sarah worked for HubSpot for more than six years. That's where she crossed paths with both Dan and Remington. Her most recent role was to lead the certifications program, leading the HubSpot Academy website strategy and co-PMed the Learning Center application they developed.
Sarah has seen startup to scale-up growth, true startup growth and the disruption of an industry.
At Compt, Sarah and her co-founder Amy Spurling, businesses get help creating a 1-to-1 (as opposed to 1-to-many) experience with perks.
When Sarah was with HubSpot early on, she saw the rise of the marketer and the power of the customer. The internet gave consumers the power to find what they want when they want it, while giving marketers access they hadn't previously enjoyed. She says the profession of human resources and employee retention is at a similar inflection point.
Be sure to subscribe to Wayfinding Growth to get new episodes each week as we interview thought leaders in business, as well as explore the growth journey of Impulse Creative itself!
