Dan Moyle

Dan Moyle is a marketing strategist who prefers helpful, engaging marketing over interruptive advertising. Coming to marketing from the TV news business, Dan brings a wealth of knowledge from writing to video production to multimedia content creation. He says, “I’d rather help someone reach 50 ideal customers rather than 5,000 passive viewers.” In addition to marketing for Impulse Creative, Dan's obsessions include his blended family (his beautiful bride Sonya and their 2 daughters), his Harley and podcasting (you can find his show The Storytellers Network wherever you listen to podcasts). Dan is based in beautiful #PureMichigan near Kalamazoo.

How We HubSpot: Inbox in HubSpot as a Customer Service Channel

Customer service. Customer support. Customer success. Whatever you call it, how you interact with the people who buy into your business is important.  It’s less expensive to keep a customer than to find new ones.  And let’s face it: People need attention. 

How We HubSpot: When to Automate

With great power comes great responsibility. - Uncle Ben to Spider-Man Just because it's what's...

How We HubSpot: HubSpot Onboarding

With promises of better marketing, a deeper understanding of customer behavior, automation to make...

How We HubSpot: A/B Testing

Always be testing. 👈 It’s become a marketing motto. But it doesn’t tell the whole story. Yes, we...

Another HubSpot Hub? Why Operations Hub Isn't Just a Shiny Distraction

If there’s one thing you can be sure of in today’s world of software, social and superfast...

8 Learning Management System Benefits for Internal & External Training

Employees need better training, professional development, and onboarding experiences. Prospects and...

What is a Learning Management System?

Learning management systems (LMS) continue to grow in popularity. At least one report says more...

Marketing + Operations: The Team Alignment You're Not Talking About

Marketing and operations alignment starts by understanding each other! When you're ready to align...

How to Set Up HubSpot: 8 Tutorials to Get You Started

Setting up HubSpot can be daunting. While you may find other tools that are much more complicated...

How Much Should I Expect to Spend on Digital Marketing

As digital marketing continues to grow and take over market share from traditional marketing, many...

How Brick and Mortar Brands are Pivoting to E-Commerce to Survive

From major, national consumer brands shuttering stores to the news of Amazon profits during the...

10 Categories of Tools to Help Lean Into Your Digital Marketing Strategy

The landscape of marketing technology (MarTech) and all of the tools included is nearly infinite....

A Marketing Manager’s Guide to Getting Buy-In for Digital Initiatives

Are you a frustrated marketing manager at a company where your management team holds back on...

How to Find the Time to “Do It All” in Marketing Today

We all get the same number of hours in a day. 24. Most of us have similar schedules for work time,...

Rethink Your Website: The Service Side of a Customer Experience Platform

This is part 4 of our Customer Experience Platform series. You can see previous installments here:...

Rethink Your Website: The Sales Side of a Customer Experience Platform

This is part 3 of our Customer Experience Platform series. You can see part 1 here and part 2 here....

Rethink Your Website: The Marketing Side of a Customer Experience Platform

Welcome to part two of exploring using your website / CMS as a customer experience platform. You...

Rethink Your Website: An Introduction to a Customer Experience Platform

It’s time to change your way of thinking. Your website and its content management system (CMS) is...

The Real Metrics to Measure in Online Marketing

Your online marketing needs focus. Without it, you’re just “throwing it all out there” and hoping...

WordPress vs. HubSpot CMS Hub: Unpacking the True Costs

Remember the good old days when WordPress was simply a great way to use open-source tools to build...

How Digital Marketing Continues to Change

Marketing is the beginning of a conversation with ideal prospects; it can come from many different...

In-House Marketing Versus Marketing Agency

As a marketing manager, you’ve got your hands full. You’re ready to scale up your marketing...

How the Right CMS Frees Up Developers to do the Work They Love

Developers: Do you want to spend time updating your company’s website? Color changes, grammar edits...

Will Digital Marketing Replace Traditional Marketing?

How many years have marketers been beating the “traditional marketing is dead” drum? Since the old...

How to Close a Sale without Shaking Hands - Transitioning to a Digital Strategy

It feels like we’re all remote workers right now (April, 2020). With that remote work comes a new...
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