Kelsey needed a new website. At least, that’s what she thought after reading an article on websites, revenue, design, and the modern customer. After sifting through SEO, UX, CX, CRO, URLs, and so many other acronyms her head was spinning, Kelsey decided it was time to get a new site designed for her business. As CEO, Kelsey knew that she should talk to her marketing director, so they met and went over how long their current website looked like it did - about 4 years. They talked about user experience and conversions. And they explored the most-visited pages for a 5-second test. Kelsey and Miguel decided to enlist an expert, so they found a website design agency and looked for a quote. Within minutes they found a figure: $3,000. They knew they’d get wireframes done, then design, and templates for a homepage, a service page and a blog. ‘This seems legit,’ the two agreed. Fast forward 3 months, and the delivery is less than stellar. Sure, the agency gave Kelsey and Miguel a website. But now they want to charge for content. The designer says, “Go ahead and put your content here.”
