4min read

Harnessing the Power of Generative AI in HubSpot: A Quick Guide

by Article by Dan Moyle Dan Moyle | April 3, 2024 at 1:55 PM

Like a fish in water not realizing it's wet, we may not even recognize how much we're interacting with artificial intelligence. 

But the fact is, generative AI is everywhere.

For some of us in marketing, sales, and business growth, that’s an exciting statement.

For others, pragmatism bordering on cynicism rules the day.

Wherever you land on the spectrum of AI excitement, know that this is a train on the tracks you cannot derail.

As HubSpot users, we’re seeing AI all over the tool. HubSpot is baking this technology into its products much like Microsoft added Grammarly to Word.

And like a fish in water, we don’t realize we’re surrounded by it.

How do you unleash the power of AI in your HubSpot portal?

In this resource, we’re exploring where it lives, how we can use it, and perhaps even answering the question of whether we should.

Get ready to discover how artificial intelligence can assist you in crafting compelling content, from email subject lines to blog posts and even social media in your HubSpot usage.

Turning on AI Assistants in HubSpot

Before we delve in and explore HubSpot’s AI features, you have to activate AI assistance in your settings.

Navigate to the settings wheel in the top right corner, scroll down to the bottom, and enable content prompts. Once that's done, you're ready to explore the AI tools HubSpot has to offer.


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AI in Email: Subject Line Wizardry

In your email tool, unleash the power of AI for crafting engaging subject lines. Even if you consider yourself a subject line pro, the AI assistant can provide a helpful boost when you're pressed for time or need a fresh perspective.

Simply turn on content prompts, click generate, and voila! AI suggests subject lines that might just spark your creativity.


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AI in Blogging: Elevating Your Blog Content

Highlight a section of your blog, click on the content assistant, and explore options to enhance your writing.

Whether you need to shorten, rephrase, or expand your content, AI is at your service. It's like having a writing companion that offers valuable suggestions without overshadowing your unique voice.

Meta Descriptions Made Easy

Crafting meta descriptions can be a chore, especially when you've been doing it for years.

Let AI lend a hand by suggesting and refining meta descriptions for your blog posts. It's a time-saving feature that ensures your meta descriptions are not only ecient but also meet HubSpot's best practices.


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AI in Social Media: Crafting Social Media Posts

Creating captivating social media posts is an art, and AI can be your artistic collaborator. Whether you're promoting a blog or sharing updates, AI assistance in social media posts can provide creative input.

Customize your post by selecting the platform, tweaking the content, and adding your personal touch. It's social media content creation made easy.

Hot Take: AI Website Generation

To AI or Not to AI

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HubSpot says you can generate an entire website with AI. While this is intriguing, some of us are a little skeptical.

The word of the day is caution. While it may be a good starting point, building a website is a nuanced task that involves various professionals.

Understand the risks, evaluate the results, and consider the unique needs of your business before fully embracing AI for website generation.

Perhaps this functionality will improve as time goes on, but for now this may be best saved for folks who have never built a site before and who have no budget for a professional to assist them.


Tips for Using AI in HubSpot

As you explore AI tools in HubSpot, keep these tips in mind:

  1. Proofread and Edit: Always review and edit AI-generated content before publishing to ensure accuracy.

  2. Maintain Brand Voice: Edit AI content to align with your brand's voice and style.

  3. Balance AI and Human Content: Strive for a balance between AI-generated content and content crafted by humans.

  4. Verify Information: AI may occasionally produce incorrect or biased information, so verify the accuracy of outputs, especially statistics.

  5. Consider Language Limitations: HubSpot's AI may show inconsistencies in non-English languages. Exercise caution and verify non-English content for accuracy and clarity.

Now you’ve explored several diverse ways AI tools can enhance your content creation within HubSpot.

From emails to blogs and social media, AI is a versatile companion that can inspire, refine, and assist you in making a difference. Cheers to a future of creative collaborations with AI.

Happy HubSpotting!

Read More in the Series

Using Generative AI in Your Growth Plan

Is the Generative AI Revolution Like Robots in Manufacturing?