We’ve all heard the mantra that the internet has changed the way we do business. Whether it’s video content to bring prospects to your brand, or it’s humans deleting cold emails, there’s no denying that it’s more difficult than ever to reach our customers. HubSpot is the torch bearer of inbound marketing. Their work led to the launch of inbound sales. But what does that really mean? And can any business put this to work? First, let’s look at what inbound sales means. Inbound sales is a sales strategy and methodology that prioritizes the needs, challenges, goals and interests of individual buyers. Forget focusing on closing the sale as soon as possible. Instead, inbound sales professionals know they need to meet consumers where they are, and then guide them through the decision-making process. It’s less about push, and more about helping.
