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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
Inbound Marketing

Will Digital Marketing Replace Traditional Marketing?

How many years have marketers been beating the “traditional marketing is dead” drum? Since the old dial-up modem sound became synonymous ...

Remington Begg · May 4, 2020
FIG. 02
Maiden Voyage

Here’s What You Missed on Season 3 of the Maiden Voyage Podcast

Here at Impulse Creative, we love podcasts: listening to them, being invited on them and, especially, hosting them. That’s why we started ...

Remington Begg · May 1, 2020
FIG. 03
Marketing Strategy

How to Close a Sale without Shaking Hands - Transitioning to a Digital Strategy

It feels like we’re all remote workers right now (April, 2020). With that remote work comes a new challenge for some sales team: closing ...

Remington Begg · Apr 29, 2020
FIG. 04
Website Design

Why IT Managers are Embracing the HubSpot CMS Hub

Marketers who don’t understand CDNs, SSL certificates or proxy servers make an IT manager’s life difficult. For a business whose IT ...

Remington Begg · Apr 27, 2020
FIG. 05
Marketing Strategy

6 Marketing Tactics to Help Reallocate a Conference Marketing Budget

If there’s one constant in the world of marketing, it’s that everything changes. Whether it’s the Google algorithm upending your SEO ...

Remington Begg · Apr 23, 2020
FIG. 06 how to launch digital marketing strategy
Inbound Marketing

How to Move Quickly into a Digital Marketing Strategy

Where have all the leads gone? Whether you're facing the 2020 pandemic, or the changing landscape of business thanks to the power of the ...

Remington Begg · Apr 21, 2020
FIG. 07
Professional Growth

Our Inbound Team’s Favorite Self-Growth Content this April

With social distancing being the temporary “new normal,” our Inbound Marketing team has some extra time outside of work on their hands. But ...

Remington Begg · Apr 16, 2020
FIG. 08
Understanding Your Leads

The Top 10 Best Practices for Creating High-Converting Landing Pages

Everyone wants a beautiful landing page that performs like an Oscar-winning star. But even after constructing a gorgeous template and ...

Remington Begg · Apr 13, 2020
FIG. 09 Example of good graphic design for business brochure
Branding

Four Ways To Get a Killer Business Brochure Design

Today’s marketing landscape is vast. With numerous avenues for conveying a message to potential customers, brands have more tools at their ...

Remington Begg · Apr 10, 2020
FIG. 10
HubSpot CMS

What We Love About the HubSpot CMS Hub [Professional and Enterprise]

The launch of the new HubSpot CMS has everyone around Impulse Creative giddy with excitement.

Remington Begg · Apr 7, 2020
FIG. 11
SEO

The Right Way to Manage Multiple Locations Through Google My Business

As a business owner, you know the importance of listing your business on Google, the world’s largest search engine. Searchers “google” your ...

Remington Begg · Apr 3, 2020
FIG. 12
Website Design

How to Start a Website Redesign

If you’re considering a redesign of your company’s website, you may have any number of reasons. We’ve heard them all.

Remington Begg · Apr 1, 2020
FIG. 13
Social Media

7 Short-Form Video Ideas to Promote on Social Media

No matter what kind of business you own, when it comes to sharing video on social media, short-form video “tidbits” can be a great way to ...

Remington Begg · Mar 27, 2020
FIG. 14 If Website Development is in Your 2020 Business Plan, Read This First hero image
Website Design

If Website Development is in Your Business Plan, Read This First

Whether it’s only a year old or it’s from 10 years ago, when your website no longer impresses you, it’s hard to deal with it.

Remington Begg · Mar 24, 2020
FIG. 15 Magnifying glass
Branding

10 Steps to Building a Brand to Reach Your Target Audience

There are so many elements that go into brand building; where do you even start? You want to properly target the right audience in order to ...

Remington Begg · Mar 20, 2020
FIG. 16
Marketing Agency

Two Truths and a Lie: How to Save the Most Time Working with an Agency

Strategic planning. Blog article writing. Social media posts. Gotta make that video. Where’s the podcast?

Remington Begg · Mar 17, 2020
FIG. 17
Social Media

Social Media Posting: How Much is Too Much?

If you’ve followed Impulse Creative for any length of time, it's no secret that social media plays a huge part in inbound marketing and our ...

Remington Begg · Mar 12, 2020
FIG. 18 How to Pick Strategic Blog Post Ideas Using Topic Clusters
SEO

How to Pick Strategic Blog Post Ideas Using Topic Clusters

Content marketers everywhere are searching for new ways to enhance their content/blogging strategy. One of the latest and greatest tactics ...

Remington Begg · Feb 25, 2020
FIG. 19 The Pros and Cons of Working with an 'In-Industry' Marketing Agency
Inbound Marketing

The Pros and Cons of Working with an 'In-Industry' Marketing Agency

The riches are in the niches. Have you heard this cliche? It's often used when talking about entrepreneurs. It has also helped many ...

Remington Begg · Feb 17, 2020
FIG. 20 hubspot training options hero image
HubSpot Setup

HubSpot Training Options for HubSpot Users from Newbies to Veterans

From newbies to veterans, HubSpot users are always learning. Maybe it’s in their DNA or maybe we all just need to keep improving as the ...

Remington Begg · Feb 5, 2020
FIG. 21
Video Marketing

How to Get More YouTube Subscriptions, Views and Likes

We originally published these tips in April of 2018. They've been reviewed and updated for 2020. If you want learn how to get more likes, ...

Remington Begg · Feb 3, 2020
FIG. 22
Marketing Strategy

Data Cleaning Steps for Small Businesses

From family farms to local merchants, from mechanics to plumbers, over the years and across the country, small businesses fuel the American ...

Remington Begg · Jan 27, 2020
FIG. 23
Website Design

How a New Website Can Drive Revenue for Your Business

We live online. From “Hey Alexa” to hitting Google for every conversational question to ordering groceries online for delivery, our digital ...

Remington Begg · Jan 14, 2020
FIG. 24
Import & Organize Your Data

What is the Real Cost of Bad Data?

Imagine setting up an email that you know will turn into real revenue. You spend hours on the most compelling copy. You have a designer ...

Remington Begg · Jan 8, 2020
FIG. 25
Website Design

15 Signs Your Website Redesign is Doomed from the Start

Before you set your sites on slaying the competition with your amazing website redesign, you may want to consider a few things.

Remington Begg · Jan 6, 2020
FIG. 26 how-a-cpg-brand-can-use-inbound-marketing-to-increase-brand-awareness
Inbound Marketing

How a CPG Brand Can Use Inbound Marketing to Increase Brand Awareness

CPG brands—producers and distributors of consumer-packaged goods— face quite a marketing challenge today. The biggest brands in the CPG ...

Remington Begg · Jan 3, 2020