Your business isn’t appearing when you search for your keywords on Google, and that’s a real bummer. Or, maybe your competitors are simply out-ranking you on the search engine results page (SERP), and you aren’t sure how to get the upper hand. Have you considered optimizing your online directories or business listings to improve your local SEO? Citations are an important local ranking factor that many neglect in their quest for the page one ranking— and we’d hate for you to forget about this under-utilized SERP weapon. Here’s a little refresher on the importance of citation building and why it’s still relevant in the world of local SEO:
