Confessions of a Marketing Geek Who’s Never Watched a Frame of Game of Thrones I admit it. I’ve never seen an episode of Game of Thrones. Sure I get the Jon Snow memes “Winter is coming.” I see the Giphy GIFs of wine drinking and Peter Dinklage dancing. I can keep up a little. But I feel a little like a traitor to my fellow marketing geeks. Kind of like when Theon Greyjoy turned on long time allies the Starks in season 2. Is that the right reference? With this final season in full swing, and everyone talking about it, it’s hard to miss all of the GOT references. Since I’ve never watched an episode, it got me thinking about marketing and branding lessons I could learn from HBO and Game of Thrones.