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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01 6-valuable-1-to-1-personalized-video-tips-for-digital-communicators-hero
Content Marketing

6 Valuable 1-to-1 Personalized Video Tips for Digital Communicators

Look around and you quickly see that video is all the rage. People are talking about marketing videos, sales videos, live videos, recorded ...

Remington Begg · Aug 28, 2019
FIG. 02 10-things-to-do-in-boston-around-inbound-collage
INBOUND Events

10 Things to do in Boston Around Inbound

As much as #INBOUND is all about marketing, sales, service, technology, and what’s new with HubSpot… it’s also about the Boston experience. ...

Remington Begg · Aug 26, 2019
FIG. 03 how-to-survive-inbound19_
INBOUND Events

42 Expert Tips and Tricks to Help You Survive INBOUND

My first time in Boston with HubSpot was actually in 2011, the year before INBOUND kicked off. It was the Inbound Marketing Summit and ...

Remington Begg · Aug 21, 2019
FIG. 04 Jenn and Courtney - what to expect at #INBOUND19 as women of inbound
INBOUND Events

Women of Inbound - What to Expect at #INBOUND19

Preparing for a week-long conference as a woman is different than for guys. Men and women are different, right? 😆

Remington Begg · Aug 19, 2019
FIG. 05 15-inbound19-speakers-we-cant-wait-to-see
INBOUND Events

15 #INBOUND19 Speakers We Can't Wait to See

It's just around the corner. The biggest gathering of inbound marketing/sales/service professionals. It's like a family reunion for some of ...

Remington Begg · Aug 16, 2019
FIG. 06 why-we-podcast-and-you-should-too
Content Marketing

Why We Podcast - and You Should Too!

I admit it. I’m obsessed with podcasts. I know they aren’t new, but they’re enjoying a resurgence right now, and there are so many great ...

Remington Begg · Aug 14, 2019
FIG. 07 websiteshelflife-social-featured
Website Design

Yes, Your Website Design Has a Shelf Life

Chances are if you've recently gone through the website design process you're hoping that you won't ever have to do it again. Maybe you ...

Remington Begg · Aug 12, 2019
FIG. 08 before-you-accept-a-website-design-price-think-of-this-hero
Website Design

Before You Accept a Website Design Price Think of This...

Kelsey needed a new website. At least, that’s what she thought after reading an article on websites, revenue, design, and the modern ...

Remington Begg · Aug 9, 2019
FIG. 09 beyond-seo-why-blogging-is-still-important
SEO

Beyond SEO: Why Blogging is Still Important

Sure, blogging affects SEO. In fact, we’ve touted the SEO benefits of blogging for a few years now.

Remington Begg · Aug 7, 2019
FIG. 10 best-hospitality-brand-conversational-marketing-tactics
Content Marketing

The Best Hospitality Brand Conversational Marketing Tactics for Your Homepage

When it comes to implementing the latest marketing strategy into your hospitality brand, you’ll want to think about the user experience in ...

Remington Begg · Aug 5, 2019
FIG. 11 5-reasons-social-media-actually-does-apply-to-your-industry
Social Media

5 Reasons Social Media Actually Does Apply to Your Industry

“We don’t use social media. We’re B2B. Social media isn’t for our industry.”

Remington Begg · Aug 2, 2019
FIG. 12 how-to-use-smart-content-to-decrease-your-website-bounce-rate-hero
Website Design

How to Use Smart Content to Decrease Your Website Bounce Rate

We know that a bounce rate measures the percentage of visitors that leave your website after viewing only one page on your site. In other ...

Remington Begg · Jul 31, 2019
FIG. 13 10-tips-to-improve-your-websites-seo-ranking-hero
SEO

10 Tips to Improve Your SEO Ranking

Have you ever been at a dinner party or gathering and someone asks a random question? What happens when no one seems to know the answer?

Remington Begg · Jul 29, 2019
FIG. 14 inbound-sales-101-hero
Sales Strategy

Inbound Sales 101

We’ve all heard the mantra that the internet has changed the way we do business. Whether it’s video content to bring prospects to your ...

Remington Begg · Jul 26, 2019
FIG. 15 20-creative-ways-to-use-hubdb-on-your-website-hero-1
HubSpot

20 Creative Ways to use HubDB on Your Website

HubSpot has no shortage of features to help you turn your website into a revenue machine. In fact, some of the tools go unnoticed from time ...

Remington Begg · Jul 24, 2019
FIG. 16 what-is-hubspot
HubSpot

5 HubSpot Hacks You Didn't Know You Needed

One of the questions I get all the time at Impulse Creative & Sprocket Talk is what HubSpot hacks should I be doing inside my HubSpot ...

Remington Begg · Jul 22, 2019
FIG. 17 6-alternatives-to-facebook-for-social-media-marketing-hero
Social Media

6 Alternatives to Facebook for Social Media Marketing

Oh Facebook. What a complicated relationship we have with you. On one hand, we love the personal connections to family, old school friends, ...

Remington Begg · Jul 19, 2019
FIG. 18 citation-building-still-matters-for-local-seo-hero
SEO

Citation Building Is Important for Local SEO

Your business isn’t appearing when you search for your keywords on Google, and that’s a real bummer. Or, maybe your competitors are simply ...

Remington Begg · Jul 15, 2019
FIG. 19 forget-all-the-directories-and-focus-here-clean
SEO

Why You Should Forget "All the Directories" and Focus Here

Whether you have a physical location or your business lives online, people need to find you when they search for you. That’s pretty basic ...

Remington Begg · Jul 12, 2019
FIG. 20 what-should-you-track-as-a-demand-gen-ninja
Marketing Strategy

What Should You Track as a Demand Gen Ninja?

Tasked with generating demand? Need to send qualified leads to your sales team? If you’re working to be a black belt demand gen ninja, ...

Remington Begg · Jul 10, 2019
FIG. 21 the-best-it-company-conversational-marketing-tactics
Conversational Marketing

The Best IT Company Conversational Marketing Tactics for Your Homepage

When it comes to implementing the latest marketing strategy into your IT company, you’ll want to think about the user experience in ...

Remington Begg · Jul 8, 2019
FIG. 22 8-reasons-your-business-needs-to-have-a-digital-presence
Inbound Marketing

8 Reasons Your Business Needs to Have a Digital Presence

Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you. Imagine having a question ...

Remington Begg · Jul 5, 2019
FIG. 23 how-to-survive-a-website-redesign
Website Design

How to Survive a Website Redesign

The thought of a website redesign may drum up feelings of anxiety, sweaty palms & an increased heart rate, images of 404 errors, and ...

Remington Begg · Jul 3, 2019
FIG. 24 Has-Digital-Killed-Printed-Marketing-and-Sales-Collateral
Marketing Strategy

Has Digital Killed Printed Marketing and Sales Collateral?

When was the last time you used a printed flier to make a buying decision? We’ve traded phone books for Google. Or WhitePages.com. Instead ...

Remington Begg · Jul 1, 2019
FIG. 25 piloxing-academy
Inbound Marketing

HubSpot Membership and Integration Case Study: Piloxing Academy

A One-of a-Kind Fitness Experience Seeking a Better User Experience Meet Piloxing® Academy, the pioneer of a fitness discipline combining ...

Remington Begg · Jun 30, 2019
FIG. 26 4-ways-your-brand-helps-customer-retention-hero
Branding

4 Ways Your Brand Helps Customer Retention

Brand is many things. It’s also made up of many parts. In its most basic definition, a brand is a name, term, design, symbol or any other ...

Remington Begg · Jun 28, 2019