5min read

Cup of Soup or Bowl? Marketing Tips, Commercials, Branding & More

by Article by George B. Thomas George B. Thomas | January 25, 2019 at 1:41 PM

See what I did there?

Did you know that because of trademarks, branding and some high powered lawyers, I am going to have to write an entire article about a sports game without mentioning it?

I love protection as much as the next guy, but dang!

With that shared, let’s get into this fun and creative conversation.

Cup of Soup or Bowl?

So, let’s actually start with the title of this article. Cup of soup or bowl. One of the things I love about getting together with friends and watching a great sports game is the food.

When I say cup of soup, are you a picker?

When I say bowl, are you a pailer?


You know that guy or gal. The one that gets a bit of everything until they are testing the strength of their triple ply paper plate.

I mean come on, do they know they can go back for seconds?

Heck, that is a great marketing tip! Don’t try to give your prospects and leads everything at once. Give them nice tasty marketing morsels over time!

Favorite Football Foods

What are your favorite sports snacks? According to today.com, you may like foods like:

  • Chicken wings

  • Guacamole

  • Chili

  • Pigs in blankets

  • Beer or Cocktails

  • Pizza

  • Spinach-artichoke dip

  • Football cookies

Okay, I am hungry already!

Of course that might be because of the research and the photos I just stared at on their site. As well as the video they put smack dab at the top of the page for me to enjoy.

Hey, that is a marketing tip!

Using video to engage your site visitors can increase the impact your site has on their choices moving forward.

As a matter of fact, Wordstream shared that Videos up to two minutes long get the most engagement. They shared some other pretty amazing video stats as well.

Using this this video in Zone one, the top of the page, is super smart. Also, making the content change over the video keeps me and thousands of others wanting to watch.

Can I get an amen for moving pong? ( Did you watch till that point?)

More About Sports Snacks

So, what is on your list of football sports snacks? My personal favorite is a buffalo chicken dip that my friend makes. Usually there is two pans needed!

If you want the recipe, you may have to fight him for it but, the internet has one like it.


Over at Taste of Home, you can find a delicious option.

Might I suggest you double or triple the batch and then, invite me over.

Just kidding. Maybe?

I also am a big fan of BBQ meatballs and vienna sausages.

What about you, what is your favorite sports snack? Let me know!

I Love Commercials

One day a year, I love commercials. The rest of the year, I hate them. I mean I really do everything I can to skip them.

Heck, that might be the third marketing tip of this fun little article. Don’t interrupt your audience's experience just to talk about yourself.


Now, with that said, some of the all-time favorite commercials that have happened on the most famous day of the year not to be mentioned are commercials like:

  • Oreo Commercial (Library Edition)

  • Snicker Commercial (Robin Williams)

  • Volkswagen Commercial (Darth Vader)

My personal favorite to be honest!


  • ETrade Commercial (Baby Date)

  • Doritos Commercial (Ultrasound)

  • Clash of Clans (Liam)

Want to watch more? Here are 13 minutes of funny commercials you have loved in the past!

Do you have a favorite commercial you watched with friends while watching a football game on the only day that people love commercials on a date not to be mentioned? Let me know.

Yes, that was a run on sentence.

No, I am not going to use not using those as a marketing tip!

Or did I?

Branding is Awesome Until


Well, until you have to write an article around something so branded and trademarked that it makes you stop and go…

How the heck am I going to do that?

By being creative, that’s how.

Yep, that is another marketing tip. Find ways to talk about your products, services, employees, that are out of the box, creative, interesting.

Tell the story that may be hidden several layers deep under the bland and boring normal layer.

Wondering what rules I had to play with as I created this article? You can read all about the sports laws around the date and event not to be mentioned. Thanks The DSM Group for letting us know the ins and outs of it all.

Random Facts About It

Sometimes things go right, sometimes things go funny. For The Win shared 30 of these interesting moments.

Some are:

  1. The Day Not to be Mentioned has been moved once: In 1993 after Arizona voted against recognizing MLK Day as a national holiday.

  2. The first two Days Not To be Mentioned were not even referred to as the “Game Not To Be Named” at the time. It wasn’t until Game III that the name was coined.

  3. Gale Gilbert, a backup QB, has the record for consecutive “Game” appearances. He made five straight with the Bills, from 1991-1994, and the Chargers, in 1995. His teams lost every single one of them.

  4. Peyton Manning is the only quarterback to start and win a the “Game Not to be Mentioned” with two different teams.

Want to read even more fun fact? Head over to this great article on For The Win.

And yes, the last marketing tip at least for today is back your story up with stats, reports, and fun information to entice your prospects, leads and customers.

What do you think? Did other marketing tips come to mind as you read this? If so, let us know.

Who are you routing for? What are you hungry for?

No matter the answers, we hope you have an amazing day hanging with friends watching a game on a day not to be mentioned.

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