Have You Updated Your Facebook Strategy Lately?

Have you been slacking off when it comes to updating your small business’s Facebook page? Have you been working with the same strategy since before the introduction of timelines? You’re not alone, but you are really behind. Facebook is regularly adding and optimizing new features to keep up with the demands of its users and to secure its spot as the top social media site. That’s great for those who use the website, but can be difficult for companies to keep up to date with. Since Facebook is still one of the most powerful ways to reach your audience, make sure you’re updating your strategy with these four updates:

Images

People are scrolling through their facebook feed fast, often times while they’re doing something else at the same time. You need something to slow them down and catch their attention- an image. As all social media platforms grow more visual, sharing a picture that is funny, informative or inspirational is a great way to get your followers to stop and engage with you. Data has shown that images without links actually get more engagement, leading to the term “engagement posts.” They don’t necessarily have to be directly related to your industry.

Written Content

A lot has changed in the world of Facebook since check-ins and small status updates were the only possibilities. Facebook is now basically a blogging platform all of its own! Your followers want content that they can connect with emotionally and then share with their friends, especially if they are millennials. So-called ‘How-To’ articles and “Listicles” tend to get shared around more. Just like with your website and blog content, keep your facebook posts grammatically correct, full of fresh ideas, and targeted towards your buyer personas.

Videos

Since Facebook introduced native video into the newsfeed, it has actually surpassed YouTube in terms of views and engagement. Facebook favors it’s own videos over YouTube videos in it’s algorithms. With that in mind, you should add video into your Facebook strategy as well. But don’t just throw something together and post it; take the time to create and produce it correctly, just like with your written content. Consider how you can use video to better connect with your audience, and make sure it’s remarkable enough to be worthy of their Likes and Shares.

Google has again updated its algorithm to reward pages that produce high quality content, so you win on Facebook and in SEO when you produce valuable content for your social media followers! If you’ve let your Facebook page grow stale, it’s time to update your strategy with some really helpful tools that have been released recently. Need help? No problem! Download our free eBook Mastering Social Media for Business and receive expert tips and advice from the pros.