The introduction of Breeze Assistant for HubSpot has been a game-changer, especially for companies that are building and managing online courses with HubLMS. Breeze isn't just another AI tool; it's a powerful assistant that works directly within your CRM, bringing the context of your business to every action you take. It's a key part of what we've been doing with HubLMS - our learning management system built entirely on the HubSpot platform. Whether you're a course creator or a member of the support team, Breeze can help you save time, gain deeper insights, and create more compelling content.
Leveraging Breeze Inside Your HubSpot CRM
The first major bucket of Breeze's power lies within the HubSpot CRM itself. It acts as an extension of your team, providing instant, data-driven answers and automating tasks. By leveraging Breeze in this way, you can get a real-time pulse on your learning community without ever leaving your contact records.
- Reporting and Insights: Breeze can generate reports on command, giving you a clear picture of your course performance. You can ask for a report of all contacts enrolled in a specific course, or get a breakdown of registration statuses. This is invaluable for understanding which courses are gaining traction and which ones might need a promotional boost.
- Tracking Learner Progress: With Breeze, you can get a progress status for any contact who has started a course. This is particularly useful for customer support, as you can quickly identify where a learner might be stuck. Since we've configured our system to automatically create notes when a course is started, Breeze can provide a summary of a contact's course journey, including when they started and when they completed their certification.
- Streamlining Enrollment: One of the most powerful features is Breeze's ability to manipulate your CRM data with simple prompts. You can ask Breeze to associate a specific contact with a course, or even bulk-add an entire company list. For example, a prompt like, "Breeze, associate my contact john.doe@example.com with the HubLMS course Inbound Marketing Certification with the label of enrolled," can save you from a series of manual clicks.
Supercharging Your Course Creation and Content
The second, equally impactful way to use Breeze is on the front end, in your course builder and content creation process. This is where you can truly accelerate your production and repurpose your valuable course content for maximum reach.
- Automated Course Record Creation: Starting from scratch? Breeze can create a new course record for you. Just provide the course name and necessary properties, and Breeze will automatically generate the record, saving you time and ensuring consistency.
- Content Repurposing and Optimization: The content you create for your course is a goldmine, and Breeze helps you unlock its full potential. You can feed Breeze a video transcript and ask it to repurpose it into a compelling course lesson description. In the text editor, you can ask Breeze to modify text, summarize a page for a meta description, or generate other engaging promotional copy.
- Building a Custom AI Assistant: This is where things get really exciting and require the power of HubSpot’s DataHub. We can create a custom AI agent specifically for a particular course. By training this agent on all the information from your curriculum, you can create a dedicated "AI teaching assistant" to help learners with their questions. This not only enhances the learning experience but also frees up your team from answering common inquiries. Contact Us to Learn More
- Structuring Your Curriculum: If you have all your subject matter expertise but are unsure how to structure it, Breeze can help. With your brand guidelines and information in hand, you can ask Breeze to create a course outline, write scripts for your videos, or develop overall course details. This is an incredible tool for overcoming writer's block and ensuring a logical flow to your curriculum.
In the end, Breeze Assistant isn't just about a single action; it's about context. It knows who your company is, it understands your CRM data, and it uses that knowledge to take the necessary actions to deploy a successful online course. With a tool that not only executes tasks but also understands the nuances of your business, the possibilities are endless.