INBOUND 17 is over and it’s time digest, strategize, and implement all the magical boom sauce we took away from the in-depth sessions. This is where the rubber meets the road, where the stew is cooked, where the magic happens, where actions speak louder than words, where I stop making bad idioms.
The 3 - 4 day conference was filled with Spotlight Speakers, epic Keynote Speeches, Breakout Sessions, networking time and even a daily happy hour. I’d like to quickly go through my schedule to give you a taste of what type of knowledge traveled from Boston to Fort Myers...all to benefit our awesome clients.
If you’d like to know more about my entire INBOUND 17 experience, check this out.
Keynote Speaker - Brené Brown
Brené’s talk was all about empathy towards our others. It seems like a lot of the people in the world are always at someone’s throat. There’s the middle east, there’s the political climate in the United States, there are so many things that we hate because we don’t agree or understand them.
Brené said something that grabbed me in relation to all this turmoil. She said it’s easy to hate someone or something from far away, but get close, have a conversation with the other side, human to human. You’ll find that things are hard to hate when you can relate to them on a human level.
So so true.
My Tuesday was full of great insight, but the speaker I learned the most from was Rex Gelb, the HubSpot Principal Marketing Manager of Paid Acquisition.
Rex has been in charge of million dollar Facebook and Google advertising budgets. Wow right! He went over what he’s learn and how to get them most bang for your paid ad dollars. One thing that I took away is that even with all the experience, he said that 90% of Facebook ad campaigns fail when they are launched. It’s a constant process of pivoting, tweaking, and adjustments that make paid campaigns produce ROI. It’s so great to know I’m not alone on this paid ad island!
Other speakers where...
Piera Gelardi, Executive Creative Director & Co-Founder of Refinery29
Data-driven Remarketing: 3 Funnel Flipping Insights for Targeting Your Personas
Michael Bartholow - Senior Account Manager, LunaMetrics
How to Blow Minds with the Power of HubSpot Integrations
Sam Allen, Jeff Dwyer - Marketing and Engineering Managers of ezCater -
Conversions in a Landing Page-Less World - How Technology is Changing
Purna Virji - Senior Manager, Client Training, Microsoft
Brian Halligan - CEO and Co-Founder of HubSpot and Dharmesh Shah - CTO and Co-Founder, HubSpot
What I've Learned About Paid Ads From Spending Millions on Facebook
Rex Gelb - Principal Marketing Manager, Paid Acquisition, HubSpot
The Future of Marketing Automation: Messaging and Bots
Kipp Bodnar - CMO, HubSpot
HubSpot Reboot: 5 Secrets Successful Marketers Wish They Had Known the First Time
Nick Salvatoriello - Inbound Strategist, Impact Marketing
Topic Clusters Over Keywords, The End of tradition SEO
Leslie Ye - Senior Marketing Manager, HubSpot Sales Products Acquisition, HubSpot
Sales Conversations, Marketing aint nothing if you can’t sell
Brian Williams - CEO, Perspectivity Consulting
Spotlight: Andy Cohen - Bravo Channel Producer, and TV Host
Ed Catmull, President & Co-Founder, Pixar Animation Studios
Boss-level Customized Email Programs
Sam Allen - Marketing Operations Manager, ezCater
How to Scale Marketing 200% with No Budget
Ryan Macinnis - Director of Marketing, Voysis
HubSpot tour with team
Fly and turn brain off for a bit.
As you can see it was a jammed packed few days of amazing speakers and intense learning. I’m not going to make your eyes bleed and go into my take-aways for each session, but I will tell you that each day was a great mix of inspiration, motivation, and technical know-how.
Know that the strategies and ideas from INBOUND 17 will be put into place for our clients. Oh, you’re not a Impulse Create client yet and want to know more juicy marketing magic that will boost your traffic, leads and revenue? I think you know what to do!