Here's a look at what's in this edition of Impulse Insights
Improving your work with Google Docs
What role AI could play in B2B marketing reports
Podcasts for everyone
Are you "Team Candy Corn"?
Hey again my friend!
How's your 2024 planning going? Our leadership team gathered in-person recently (we're a fully-remote team) to discuss our strategic planning. When I ran a marketing department I used to love that annual planning!
That's not part of my current role, so I'm curious: What's your strategic planning process like?
In this Impulse Insights, we're sharing some great resources to hopefully help with your overall goals and plans. Ready for it? Let's go!
The Latest: HubLMS Enterprise Events
Pre-recorded lessons generally make up most online courses. What if you could add live sessions to your courses?
We're excited to share that HubLMS Enterprise now integrates with Zoom Webinars so that you can include live events as part of course content! Learn more!
Yes, we're a HubSpot Elite Partner. We're also a pragmatic agency interested in what's best for our clients. Sometimes that candor surprises folks. So when they ask us to compare the top CMS solutions, we decided to be honest with this resource.
The HubSpot vs WordPress debate isn't an easy one-word answer. In this article, we break down the front-end and back-end experience of both CMSs to crown the winner.
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WHAT WE'RE READING
13 Google Docs Features to Improve Your (non-HubSpot) Workflows
It doesn't matter if you have Google Docs open in your tabs every morning and on your phone, or if you're mildly familiar with the tool and prefer a desktop solution. The latest updates to this powerful productivity tool are pretty dope. A few highlights include table templates, pageless view, watermarks, and emoji reactions. Get the full list and some additional insights from our friends at Zapier.
The Role of AI in Predictive Analytics for B2B Marketing
No matter our feelings on it, artificial intelligence is here. So if you can leverage AI-enhanced predictive analytics in your B2B marketing, why not explore the possibilities? In this article, we learned some benefits like deeper insights, improved decision-making, and optimized strategies. The risks? Navigating challenges like data security and integration, ensuring a smooth transition into this technologically advanced era of growth and opportunity.
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
SEO is constantly in flux. From Google algorithm changes to the role of AI, it's not a static industry. Because of that, our team is always looking for the latest insights. Here's a good resource from HubSpot for beginners, intermediate marketers, and veterans alike.
Your blog is well-written and engaging but it's still not ranking on Google. Learn how to optimize your blog posts and get traffic to your website.
Building Clarity, Cohesion, and Momentum in Distributed Environments
Whether you're in the agency world like us, or you're kicking off a new project in your own company in any niche, this resource from Miro looks great. Strategist Stephen shared it, and he's always kicking off a project!
Are you tired of project kick-offs that start smoothly but quickly hit unexpected roadblocks? Do you struggle with aligning diverse opinions and expectations within your distributed teams? Join us for a 25-minute webinar with Adrian Wiggins, a seasoned expert with over 400 workshops and complex project kick-offs under his belt.
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WHAT WE'RE LISTENING TO
The Sales Evangelist
Donald Kelly takes on the sales industy in this podcast with insights, knowledge, interviews with industry leaders, and more. It's a great listen for all, from sales admins to sales directors (and even the marketing team!). A recent favorite was "Three LinkedIn Profile Features Most BDRs Are Are Not Using!"
Inclusive marketing continues to grow as more of us as consumers expect brands to bring more diverse audiences to the table. Whether it's being more inclusive in their marketing campaigns or accommodating a broader base of customers that don't cleanly fit into what is considered "mainstream," it's a powerful force. Sonia Thompson hosts this great show digging into the details of a more inclusive business world, like the recent episode "How smart brands strategically partner with HBCUs."
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently. Are you team candy corn? Thanks Rachel B!
Thanks for reading!
Hey again 👋 Dan here, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter 😂.
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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