I recently found myself wondering how to find hope and a well-balanced perspective in the world. Generative AI, algorithms, and technology evolution may have your head spinning like mine. Even as an early adopter, I sometimes feel a bit overwhelmed by the hype of change. Perhaps it's time for us to find some perspective to ease the anxiety.
A simple prompt into *gasp* an AI engine helped me find some balance:
"I'm looking for two podcast episodes on opposite viewpoints over generative AI. I'd like to find one that's very positive, and one that's more cautionary and pragmatic."
I think it's a good lesson in helping us put technology to use when expanding our own perspectives. Look for the results further down in the newsletter.
Ready? On with the show!
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WHAT WE'RE TEACHING
17+ Best Practices for Smarter Landing Page Optimization
If your website doesn't convert visitors to contacts, what's the point?
Not every visitor will become a known entity, but if none do, it may be time to rethink your marketing strategy.
One best practice is to build conversion paths with lead magnets. But do you know how to ensure greater success with those landing pages?
Consistent landing page optimization will achieve the conversion rate you want. In the above resource we break down conversion path types, plus offer 17 tips to make those pages convert.
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WHAT WE'RE READING
How the Evolution of Leadership Theory Can Help You Grow Smarter
From ancient cultures to today's tech giants, the study of leadership is a long road. Understanding the history and evolution of Leadership Theory can help us all grow smarter, growing our businesses better. For instance, did you know we have 5 distinct eras of leadership theory? These include Great Man Era, Behavior Era, and Complexity Era. Study up below and let's see where leadership takes us next!
An interesting story recently hit the inbox of your friendly newsletter editor. Thanks to Jay Baer, we now know that distrust in business leaders and CEOs has increased 21% since 2021. With that trust diminished, your customers may not care what your senior leaders have to say. Instead, they may be more open to hearing from "regular" employees and customers.
With three out of four B2B buyers expecting personalized interactions, sales approaches that focus on understanding buyer psychology and tailoring solutions to their specific needs win in a crowded market.
Interested in building that framework? This resource is both a report and a bit of a guide to help your business focus on the buyer rather than the sale.
Turn your CRM data into a powerful, engaged network with this 100% HubSpot-hosted community management solution.
cohortium is an add-in to your HubSpot CRM so community managers can use community engagement data alongside contact activity and all other HubSpot analytics tools.
This episode of Hello Monday with Jessi Hempel focuses on AI positivity. Neil Lawrence, DeepMind Professor of Machine Learning at the University of Cambridge, challenges the common narrative of urgently adapting to AI. Instead, he offers a more hopeful outlook. Should we trust that technology will evolve to assist us rather than replace us?
AI Pragmatism: Generative AI is Not a Real Industry
With a more pragmatic viewpoint, Ed Zitron dismantles the hype. Zitron points out that consumer adoption of AI tools like Claude, Gemini, Copilot, and Perplexity is actually quite small. Perhaps it's time to accept that there may not be sufficient justification for the high costs associated with Large Language Models.
From GIFs to emojis to TikToks and beyond, we're always climbing Meme Mountain. 🤔 Whatever that means. 🤷 The point: We love our internet culture. Here's something from the team recently. 😂
The question, "pineapple on pizza" led KM to share this GIF, to which Audrey replied, "This is so sad and I will never be able to cut a pineapple again..."
Thanks for reading!
Hey again 👋 Dan here, your friendly Impulse Insights newsletter editor. I do hope you're enjoying our content!
Every two weeks I get the privilege of sharing insights from our top-notch, generous team, plus all we're doing here at Impulse Creative.
You can always let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
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