Remington Begg
“That’s the way we’ve always done it.” That’s one of the most damaging statements a company can make, especially in regards to their marketing. Intrusive radio ads and flyers in a mailbox are things of the past, yielding businesses less and less ROI every year. Today’s shoppers want to find a company and become familiar with their product before choosing to make a purchase, especially those in the Millennial age group. But inbound marketing is still relatively new, and therefore many people aren’t ready to jump on board just yet. Is it just another passing fad? No way! Whether you need to sell the inbound methodology to a superior at your company or you’re the business owner not sure if you’re buying into it, these recently-announced numbers are all the proof you need to know it truly is the way to connect with modern consumers:
1.Inbound marketing costs 62% less per lead than traditional outbound marketing. (HubSpot)
2. 86% of people skip television ads. (Marketing Sherpa)
3. Email marketing has 2x higher ROI than cold calling, networking or tradeshows. (HubSpot)
4. 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list. (HubSpot)
5. Nurtured leads make 47% larger purchases than non-nurtured leads. (HubSpot)
6. 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook. (HubSpot)
7. 3 out of 4 inbound marketing channels cost less than any outbound channel. (HubSpot)
8. Leads generated with SEO were more than 7x more likely to close than outbound-sourced leads. (HubSpot)
9. Relevant emails drive 18x more revenue than broadcast emails. (Huffington Post)
10. Mobile Googling alone will exceed over 27 billion search queries by 2016 globally. (Infographic Design Team)
11. Blogs give websites on average 434% more indexed pages and 97% more indexed links. (Axonn Media)
12. 77% of buyers are more likely to buy from a company if its CEO uses social media. (eMarketer)
13. Inbound marketers double the average site conversion rate, from 6% to 12% total. (HubSpot)
14. Content marketing produces 3 times more leads per dollar. (Kapost)
It’s difficult to argue with those numbers. Inbound marketing costs less to produce, reaches more people, and keeps those people happier than traditional, outbound marketing. And the real winner is you! Those people who are reached via inbound marketing are more likely to convert, and become repeat customers who then evangelize for your brand. And that’s something that makes everyone happy.
If you’re ready to get started, download our free eBook The Beginner’s Guide to Inbound Marketing. You’ll be well on your way to making all these exciting statistics work for you and your company!
