Cathy Roth

10 Stats to Prove Digital Marketing is Worth the Investment

TL;DR: Your audience is online more than any other media channel, so you should be too. Content that entertains, educates, and informs is a fantastic introduction to prospects and a valuable resource to keep your current audience engaged.

What Inbound Marketing Is and Isn't

TL;DR: Inbound marketing is not a trend, but a person-driven, tactical strategy for converting mere...