FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays

Authored byImpulse team · 6 contributors

FormatLong-form · 5–13 min reads

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FEATURED · Inbound Marketing

10 Stats to Prove Digital Marketing is Worth the Investment

TL;DR: Your audience is online more than any other media channel, so you should be too. Content that entertains, educates, and informs is a fantastic introduction to prospects and a valuable resource to keep your ...

Cathy Roth · November 11, 2022

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Inbound Marketing

What Inbound Marketing Is and Isn't

TL;DR: Inbound marketing is not a trend, but a person-driven, tactical strategy for converting mere customers into brand evangelists.

Cathy Roth · Oct 12, 2022