Guest: Ryan Bozeman, Insycle

Ryan Bozeman is a content marketing manager at Insycle — a complete modern customer data management solution. Using Insycle you can fix common data issues including duplicate contacts, inconsistent data, formatting, and missing data fields.

Common Customer Data Issues and How to Fix Them

Customer data is the lifeblood of your business. It enables you to effectively personalize and tailor your marketing messaging, provide your sales reps with context as they engage with prospects, and help your support and success teams to better serve your customers. Most companies know this. However, bad data still costs your average company more than $3 million per year.