Over the past few days, weeks, months, and years you’ve created content. Maybe even lots of content. Historically, that’s been the biggest time investment for marketing teams — always launch a new something… blogs, ebooks, webinars, podcasts, infographics, you name it. But we don’t always have to be creating new messages and content from scratch. In fact, the more content you have, the smarter you have to be about what you create next.