Over the past few days, weeks, months, and years youβve created content. Maybe even lots of content. Historically, thatβs been the biggest time investment for marketing teams β always launch a new somethingβ¦ blogs, ebooks, webinars, podcasts, infographics, you name it. But we donβt always have to be creating new messages and content from scratch. In fact, the more content you have, the smarter you have to be about what you create next.